Polaroid forays into LED TV, monitor segment in India

Polaroid has tied-up with Indian manufacturing company Powerful Technologies Pvt Ltd, an authorised Polaroid licensee, to assemble and manufacture LED TVs and monitors in their Noida factory. Initially six models have been launched - three Polaroid LED TV models and three monitor models.

By: PTI | New Delhi | Updated: June 11, 2017 4:53 pm
Polaroid, Polaroid TV, Polaroid Monitors, Polaroid TVs India, Polaroid India, Amazon Polaroid LED TVs are priced between Rs 7,999 and Rs 13,999 on Amazon India

US-based consumer products maker Polaroid today forayed into LED TVs and monitors segment in the Indian market.

The company has tied-up with Indian manufacturing company Powerful Technologies Pvt Ltd, an authorised Polaroid licensee, to assemble and manufacture LED TVs and monitors in their Noida factory, Polaroid Consumer Electronics said in a statement to PTI.

Initially six models have been launched – three Polaroid LED TV models and three monitor models. The products are currently available on e-commerce platform Amazon India. It will also be available on other online retailers, besides distribution and retail channels.

The LED TVs are priced at between Rs 7,999 and Rs 13,999, while the LED monitors are priced at Rs 3,499-Rs 4,599.

“India is one of the fastest growing markets worldwide, and we are confident that local partnerships are the right way to tap into this growing market and further introduce the Polaroid brand to India,” said Scott W Hardy, Polaroid Consumer Electronics President and CEO.

Powerful Technologies is the Polaroid Consumer Electronics licensee for LED TVs and monitors in India, Bangladesh and Nepal.

Also Read: Samsung to invest nearly Rs 5 cr to expand its Noida unit, will create 15,000 jobs

Powerful Technologies Managing Director Aditya Gupta said, “With our strong online and offline sales channels and excellent after sales service we are confident Polaroid will be a huge success in India”.

Polaroid is currently present in India in the segments such a cameras, sunglasses, mobile printer and headphones.

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