Dubai-based Tupelo has launched its mymo fitness tracker in India. While the market is mostly offering fitness trackers in the form of smartwatches or wrist bands, Tupelo’s mymo is a coin-sized device that can be clipped on to your shirt, trouser pockets or belt. The device works even if its kept inside pockets. “We purposely made mymo as a clip-on device so that it is clipped to the core of the body and not hands. In doing so, the accuracy of the device is greatly increased,” said Martyn Molnar CEO, Tupelo.
“Our initial research showed an 85 per cent dropout rate in the the first few weeks of buying a wearable device. So, we wanted to make users engaged with mymo through the rewards program. Also, one of the main reasons of not making mymo a smartwatch or wrist band is to ensure that the device doesn’t become a style statement for users. Smartwatches and wrist bands tend to get old fashioned very early from the user’s point of view,” said Molnar.
Tupelo’s mymo is powered by ordinary watch batteries and claims to provide six months of battery life. The device has no display and users will have to shake the mymo to sync. The mymo comes with three LED indicators which alert users about battery life.
The interesting aspect of the mymo is that Tupelo is offering a reward package in which which users can convert them to practical rewards like talk time, groceries, airline miles and international vacation. Users get rewarded when they complete their fitness goals and stays active.
Also, the first 1000 customers to buy a mymo will automatically be entered into a program, in which, their daily activity can earn them a full gram of Swiss gold. In order to be eligible for the program, users need to sign up their mymo device and then meet the daily steps goal on their mymo for 60 consecutive days. Goals start at 3000 steps a day then adapt to users lifestyle to build customs goals for each user.
Currently, mymo is offering a 12-month subscription package at Rs. 3,999 which includes the mymo device, TupeloLife app and rewards. Later, the company will introduce a premium subscription of Rs. 9,999 which will give users access to MobileDoctors and MyCoach to provide 24/7 fitness related consultation.
The device comes in Bluetooth and ANT connectivity versions. So, even if users do not have a smartphone they can connect the mymo to their desktops or laptops through the ANT dongle which will be provided. However, the ANT version is currently not available.
The mymo is available at Amazon.in. The company plans to launch more cloud-based socially integrated fitness devices in the coming days which includes mybalance, mybeat, Home Health Gateway, myglu and myBP.