Leica, the camera brand that is generally sits out of the affordable index, has announced new instant camera. The new Leica Sofort is an instant camera based on Fujifilm’s Instax film to produce instant prints.
Leica Sofort is an instant camera with the touch and feel of a compact point and shoot device. It supports a variety of automatic modes like standard auto, party, sport, action and macro. Interestingly, the instant camera also comes with a dedicated mode for selfies and offers a mirror on the front for framing those selfie shots.
With Sofort, Leica will offer both color and black and white film packs. The camera is listed in white, orange and mint green colour variants on the company website. Leica Sofort features a 60mm f/12.7 lens and shutter speed ranging from 1/8 to 1/400. There is also an optical viewfinder and the battery life should be good enough for about a hundred snaps.
Leica Sofort offers a picture format of 62 x 46mm along with a built-in flash. The ISO sensitivity is fixed at ISO 800 and there is even support for 2 second or 10 second self-timer. The camera weighs around 305 grams without the battery pack.
Leica Sofort will be available for $300 when it launches in November, which is still quite a lot of money for an instant camera. The Polaroid Snap costs $100 while Fujifilm Instax Minis can be bought for even cheaper price option. However, it is worth noting that this $300 Leica Sofort could well end up being the only Leica most of us can afford.