Lava has announced the launch of its latest tablet – the Lava Ivory POP, which promises to provide ‘Next generation experience’ to consumers. The quad-core Intel processor powered tablet is being targeted for first time tablet users, students and mobile gaming enthusiasts according to the company. Lava believes that the Ivory Pop will ‘meet the evolving multi-media consumption needs of consumers.’
Lava Ivory Pop features a 7-inch HD display which comes with a ‘Dual Twisted Nematic’ technology. The company claims that the display on the device gives bright visuals with crisp details in all ambient lights. It features 1.0 GHz quad-core processor, along with 1GB RAM and 16GB of ROM (expandable to 32GB).
The tablet is running on Android 5.1 Lollipop and will be having support for 21 Indian languages. The Ivory pop also features two camera; a 5MP sensor on the rear of the device and a 3.2MP front shooter. The tablet provides connectivity via 3G, USB, Bluetooth and GPS.
Commenting on the launch, Raman Sharma, Head – Tablet and IT Products, Lava International said,“Addition of Lava Ivory POP in the Lava tablet portfolio strengthens our resolve to make valuable technology accessible to our consumers. Lava Ivory POP provides next generation experience to consumers with its powerful combination of design and technology. With an advanced Intel Chipset, exceptional multi-media feature and economical price point, we are confident that Lava Ivory POP will become a favorite of consumers”
Lava Ivory Pop tablet is priced at Rs 6,299 and will be available across all national retail stores of Lava, multi-brand outlets and also online platforms.