Motorola India on Tuesday unveiled the second generation of its Moto 360 smartwatch. The company has launched five variants of the new Moto 360, priced between Rs 19,999 and Rs 23,999, in size options -42mm and 46mm. In an exclusive interaction with IndianExpress.com, Motorola India GM Amit Boni provides more insights on the new Moto smartwatch. Excerpts.
PHOTOS | Moto 360 (2015): What’s new
Moto 360 (2015) is finally here in India. What kind of response did you receive from the earlier version in the Indian market?
Phenomenal. We cannot share numbers but let me put it this way: when the first gen was launched, I said we would be the category creators in India. Now, I think in Android Wear space, we are the leaders.
The first gen Moto 360 was launched at a price of Rs 17,999. Soon the price was cut drastically to Rs 12,999. So, should the consumers anticipate a price cut like this with the Moto 360 (2015) too?
The prices of the first gen Moto 360 smartwatch were revised at least after four months of the launch, and that too during the festive season. And the kind of technology the new Moto 360 comes with, the prices are amazing. If you compare our prices with other smartwatches, you will find that we are offering the best price.
Indian consumers are getting confused between smartbands (like Fitbit) and smartwatches. How is the industry looking forward to provide some clarity?
Moto 360 is not a uni-dimensional product. It is a watch first, a great designed watch. Almost like jewellery. If you forget about the smart bit of the Moto 360, consumers can still opt for it. Irrespective of whether it is a smartwatch or not. I would buy this purely as a watch. And I am not buying a fitness tracker. And we have put so much of effort in building the Moto Body, which probably makes it the best fitness tracker. To top this, the whole software related ecosystem in the new Moto 360 makes it so convenient. So, we are delivering a complete package in the new Moto 360.
When you say it’s a watch first, is the focus on looks and design more than [smart] features?
We always focus on the overall experience. And technical specification should help build a good experience.
After the international launch of the new Moto 360 in September there was criticism that the new version is more on style and less on real life usage. Your thoughts?
They are completely wrong. Wrong by a long way. The ecosystem around Android Wear has evolved. If they are saying that they are not seeing much changes then they are basically saying that Android Wear hasn’t evolved. Which is not entirely true. The Moto Body app suite will grow further into areas of nutrition, sleep patterns and more.
During the launch you just claimed that the new Moto 360 will easily last over a day. Do you think its enough?
My Moto 360 (2015) smartwatch lasts me for two days.