Apple MacBook Pro launch live: Apple kills the Fn key with the TouchBar

Apple is set to unveil new MacBook Pro, MacBook Air with updated performance and graphics chips at the event today

By: Tech Desk | Updated: October 27, 2016 11:54 pm
apple, apple macbook pro, macbook, apple macbook, apple macbook event, apple event, apple event october 2016, apple event time, laptops, pcs, home entertainment, apple tv, apps, apple macbook air, imac, mac Apple’s redesigned MacBook Pro with OLED touch bar and flatter keyboard has surfaced recently in the macOS Sierra (Source: MacRumors)

Apple is all set to launch a refreshed MacBook Pro, MacBook Air and probably an iMac at its ‘Hello Again’ event on October 28. Apple has not refreshed its Mac lineup for quite a long time and the 12-inch MacBook was the last major device from the Cupertino giant. Apple’s event comes at a time when the company reported another decline in iPhone and Mac sales and stares at the Microsoft Surface Studio – aimed at creative professionals, who have always had a softcorner for Macs.

Apple is widely rumoured to unveil the new MacBook Pro with a Magic Toolbar – which is seen as the replacement of existing function keys. According to several rumours, the new Magic Toolbar will integrate Touch ID for seamless access to Apple Pay. The OLED touch bar is also reported to offer dynamic functions that can be customised for every individual programme.

Apple is also reportedly ending the lifecycle of 11-inch MacBook Air and will introduce 13-inch MacBook-esque device named Retina MacBook Air. The refresh around iMac and Mac Pro is not confirmed but Apple might surprise its Mac fanbase tonight.

Follow all the latest updates from Apple’s ‘Hello Again’ event below:

karthekayaniyer October 27, 20168:37 pm

Hey there! You’re a bit early! Apple’s keynote is expected to kickoff at 10.30PM IST

Shruti Dhapola October 27, 20168:39 pm

Apple’s October 2016 keynote starts at 10.30 pm IST, and this time the event is taking place in Cupertino, not in San Francisco. The invite says ‘hello again’ and we’re expecting new MacBook Pro, MacBook Air from Apple. Will there be a new iMac, Mac Mini? Looks unlikely for now. A refreshed iPad ? Again very unlikely.

Shruti Dhapola October 27, 20168:41 pm

Apple is also ending the 11-inch MacBook Air, which was sort of expected given they now have a 12.9-inch iPad Pro which is pretty powerful itself.

Nandagopal Rajan October 27, 20168:53 pm

The Apple store is shut as is customary before a big launch. There is well over 90 minutes left for the event to start.

Nandagopal Rajan October 27, 201610:10 pm

Journalists are already at the venue inside Apple’s 1 Infinite Loop campus for the special event. Now, just 20 minutes to go.

Nandagopal Rajan October 27, 201610:12 pm

For those who want to watch the full stream, here is the link to Apple’s events page: http://www.apple.com/apple-events/october-2016/ However, the stream needs an Apple Safari browser.

Nandagopal Rajan October 27, 201610:31 pm

It’s about to start.

Nandagopal Rajan October 27, 201610:36 pm

Tim Cook starts by speaking about the strong customer response to the iPhone 7 Plus.

Nandagopal Rajan October 27, 201610:37 pm

Over 400 million memories have been viewed by iPhone users

Nandagopal Rajan October 27, 201610:40 pm

Tim Cook now shows off the iOS 10.1 Portrait mode for iPhone 7 Plus which was released for users this week.

Nandagopal Rajan October 27, 201610:43 pm

First update is on Apple TV which now has 8000 apps. Minecraft is coming to Apple TV by end of the year.

Nandagopal Rajan October 27, 201610:44 pm

Nandagopal Rajan October 27, 201610:45 pm

Twitter gets a boost. Now showcasing live video on Apple TV.

Shruti Dhapola October 27, 201610:49 pm

Apple announces new TV app called TV. Pretty basic. It will bring viewing on Apple TV to once place. Shows what you’re currently watching, what you have up next, etc.

Shruti Dhapola October 27, 201610:52 pm

Installing an app on Apple TV app will also ensure the app gets installed on other devices. The TV app will also be on the iPhone, iPad.

Shruti Dhapola October 27, 201610:54 pm

Apple TV app brings all the videos, shows you’re watching on various apps into one place.

Nandagopal Rajan October 27, 201610:55 pm

Nandagopal Rajan October 27, 201610:57 pm

No reason to watch TV anywhere else, says Tim Cook.

Nandagopal Rajan October 27, 201610:58 pm

Finally, the Mac.

Nandagopal Rajan October 27, 201611:05 pm

Phil Schiller shows us the thinnest MacBook Pro ever.

Nandagopal Rajan October 27, 201611:06 pm

Both the new MacBook Pros are the thinnest ever. Everything is new: a force touch trackpad, a new keyboard. But what we want to see is just above it.

Nandagopal Rajan October 27, 201611:07 pm

It’s official. The fn key is dead. What is coming in its place?

Nandagopal Rajan October 27, 201611:09 pm

Welcome the TouchBar. A Retina display to replace the fn keys, but one that adapts to the software you are using.

Nandagopal Rajan October 27, 201611:10 pm

Nandagopal Rajan October 27, 201611:15 pm

The TouchBar is really innovative. It even authorises payment with TouchID.

Nandagopal Rajan October 27, 201611:16 pm

Since TouchBar takes over navigation, you get the entire screen to play around with.

Nandagopal Rajan October 27, 201611:16 pm

Nandagopal Rajan October 27, 201611:18 pm

The TouchBar can be customised too.

Nandagopal Rajan October 27, 201611:22 pm

Schiller talks about how everything is faster and that too in a thinner chassis. The speakers he says are louder.

Nandagopal Rajan October 27, 201611:23 pm

Nandagopal Rajan October 27, 201611:25 pm

Any one of the four ports are charging ports too, or anything else you want to do. Versatile, Schiller underlines.

Nandagopal Rajan October 27, 201611:31 pm

New versions of FinalCutPro and now Photoshop, creative users are having a great week. This comes a day after the Surface Studio.

Nandagopal Rajan October 27, 201611:35 pm

It’s going to be a Surface Dial vs TouchBar dilemma for some users. But will the TouchBar really interest regular users?

Nandagopal Rajan October 27, 201611:40 pm

Microsoft is working on Office features for TouchBar

Nandagopal Rajan October 27, 201611:48 pm

MacBook Pro is thinner and smaller than the MacBook Air too.

Nandagopal Rajan October 27, 201611:49 pm

These are three versions.

Nandagopal Rajan October 27, 201611:49 pm

These are three versions.

Nandagopal Rajan October 27, 201611:51 pm

MacBook Pro prices now go from $1299 to $2399.

Nandagopal Rajan October 27, 201611:54 pm

And that’s a wrap. We will have more reports and analysis on the site soon. Adios.