Yuvraj Singh’s fashion line ‘YWC Fashion’ was launched in a star-studded affair including Bollywood actors and notable cricketers. Amitabh Bachchan, Deepika Padukone, Arjun Rampal, Farhan Akhtar, Farah Khan, Rohit Sharma and others were seen at the launch. The inspirational star has vowed to direct all the profits from his clothing line to his NGO YouWeCan.
The brand includes casual as well as a premium high range fashion line, named Gold collection. Designers Shantanu and Nikhil have collaborated with Yuvraj on the fashion line.
“When the YouWeCan NGO started in 2012, it was tough to collect funds. I needed something big to streamline revenues. Now, a person can buy apparel from YWC and they’ve automatically contributed to the NGO while wearing a premium piece of clothing,” Yuvraj told Verve Magazine.
Yuvraj further commented, “I hope my story will connect with people and motivate them. It’s about never giving up the fight. YWC’s motto is ‘Live, Dare, Inspire!’. We have used Pima cotton — one of the finest in the world — and organic cotton that breathes easy. The techniques that we’ve used are all environment-friendly. So while it is an extension of my beliefs, I hope that the brand has a bigger connect than just Yuvraj Singh and that it stands on its own.”
The flamboyant left-handed batsman, who has battled cancer before, was congratulated by his friends on the occasion. West Indian stars Dwayne Bravo and Chris Gayle were also present at the event.
— Dwayne DJ Bravo (@DJBravo47) 3 September 2016
Former teammates and present cricketers also made it to the star list of attendees.
— YouWeNow (@YouWeNow) 3 September 2016
— Irfan Pathan (@IrfanPathan) 4 September 2016
— Mohammad Kaif (@MohammadKaif) 4 September 2016
Legendary actor Amitab Bachchan also wished him luck for Yuvraj’s latest venture.