Eurosport will hold exclusive television rights in Germany for the next four Olympics, shutting out public broadcasters ARD and ZDF.
Eurosport will provide coverage in Germany on its free-to-air channels and other outlets for the games from 2018-2024, the company said Monday.
The announcement came after no deal was reached for Eurosport to sub-license a portion of the rights to ARD and ZDF, the long-standing Olympic broadcasters in Germany.
Eurosport CEO Peter Hutton told The Associated Press that “you can never close the door” on a possible sub-licensing deal but the channel is moving ahead on its own as the exclusive broadcaster.
“Everyone is clear now,” he said in a telephone interview. “These are the plans. This is how it will be delivered. Our position is that it is going to be all with us exclusively. We are making our production plans now.”
- Home Minister Rajnath Singh Assures Safety Of All Tourists Stranded On Havelock Island
- Government To Waive Service Tax On Debit, Credit Card Transactions Of Up To Rs 2,000
- President Pranab Mukherjee Criticises Parliament Disruptions Over Demonetisation
- Pakistan International Airlines Flight Carrying Over 40 Passenger On Board Crashes
- Shah Rukh Khan On Raees Clash With Kaabil: It’s Impossible To Have A Solo Release In India
- US-President Elect Donald Trump Named TIME’s Person Of The Year 2016
- O. Panneerselvam: 10 Things You Need To Know
- PM Narendra Modi Slams Opposition For Not Letting Parliament Function
- Nawazuddin Siddiqui On Working In Raees: Was Nervous To Shoot With Shah Rukh Khan
- Bathinda Dancer Murder: Video Showing Accused Opening Fire At Marriage
- 5 Lesser Known Facts About Sasikala Natarajan
- Congress Leader Shashi Tharoor’s Delhi Home Burgled: Here’s What Happened
- Reserve Bank Of India Keeps Repo Rate Unchanged Post Demonetisation
- Bigg Boss 10 Dec 06 Review: Swami Om Pees In Kitchen
- Lenovo k6 Power Video Review
The Eurosport plans include coverage of the 2018 Winter Games in Pyeongchang, South Korea; 2020 Tokyo Olympics; 2022 Winter Games in Beijing; and 2024 Olympics, whose site has not yet been selected.
Eurosport said “every moment of national importance” for Germany will be available on its free-to-air channel, Eurosport 1. Additional coverage will be provided on free-to-air DMAX and pay channel Eurosport 2. Viewers will also be offered an “all-access pass” to live Olympic action on all devices, at any time and any place.
Hutton said Eurosport’s free-to-air coverage will easily exceed the IOC’s guidelines, which call for a minimum of 100 hours of coverage for Winter Games and 200 hours for Summer Olympics.
Discovery Communications, the U.S.-based media giant, bought Eurosport in 2014 for about $345 million. Discovery secured the European rights last year across 50 countries for four Olympics from 2018 to 2024 in a deal worth 1.3 billion euros ($1.45 billion).
Discovery has reached deals in several countries to sub-license the rights, including with the BBC in Britain through 2024. In Germany, however, negotiations on a deal with ARD and ZDF failed.
“The decision by Discovery, ARD and ZDF is to be respected,” Frank Steffel, who represents Chancellor Angela Merkel’s conservative party on Parliament’s sports committee, said Monday. “What matters now is that Eurosport guarantees the broadcasting of all Olympic sports comprehensively and at the highest level.”
Hutton said the Olympic broadcast plans in Germany are part of Eurosport’s goal to “revolutionize” the channel in the country.
“It has always been seen as a pan-European channel,” he told the AP. “Our ambition from the start was to turn it into a German channel.”