prices. Take iPhones: The 5s that costs $199 in the US has a starting price of $1,250 on Apple’s Brazilian website. Need a pair of running shoes? A pair of the popular Nike Flyknit Lunar 2 runs about $313 at a Rio shopping mall – nearly triple the U.S. price. The examples go on. Levi 501 jeans start at $80.
The $6.28 Big Mac is among the most expensive in the world.
“Everything is expensive,” said Nadir Fraguas, a retired bank employee who was at a Rio mall pondering whether to spend the equivalent of more than $100 on a Brazil national team jersey for her grandson. “Here, you pay a lot and you get very little.”