The 2017 edition of FIFA U-17 World Cup hosted in India has broken new records. With a remarkable fan following, it recorded an unprecedented rise in viewership of the tournament. BARC ratings proved that the coverage of the U-17 tournament were rated better than other high profile events like FIFA Confederations Cup 2017, EPL 2016-17, La Liga 2016-2017.
India, who made their maiden appearance in a FIFA tournament, saw their matches register an average of 2.6 million viewership per game. The summit clash between England and Spain, which witnessed full house in Salt Lake Stadium, saw an average of 2.2 million impressions.
In a statement released, SPN President Rajesh Kaul said, “It was a great privilege for India as a nation to host the FIFA U-17 World Cup and an incredible opportunity for us at Sony Pictures Networks India to broadcast the tournament and bring football to the forefront in India. Our efforts towards leveraging and enhancing the popularity of the FIFA U-17 World Cup have yielded excellent results and we hope that this will be a pivotal point for the rise of football in India. We would like to thank FIFA, AIFF and LOC for bringing football’s global standards to Indian shores. I would also like to commend the spirited performance by Team India.”
As per the stats, the bulk of the viewership came from regions like West Bengal, Kerala and North East, states which also hosted the league and knockout matches of the tournament.