World Twenty20 recap through the social media lens

Twitter and Facebook were used extensively during the World T20 by teams, players and ICC to create content and drive engagement.

By: Express Web Desk | New Delhi | Updated: April 6, 2016 6:07 pm
world twenty20, world t20, world twenty20 social media, world t20 twitter, world t20 facebook, cricket social media, world t20 case study, world t20 social media numbers West Indies’ win with four sixes in the World T20 Final was the second most talked about moment from the tournament. (Source: Reuters)

ICC World Twenty20 came to an end in the most thrilling and dramatic fashion with West Indies clinching the title in the last over of the tournament. Meanwhile, England were left to rue an opportunity lost to add to their 2010 winner’s medals.

Outside the stadiums and on social media, there was as much vibrance and excitement as there was on the pitch. It was visible on Twitter as well as on Facebook.

World T20 supersedes IPL in tweets

The World T20 also had the most tweets-per-match of any international cricket event and there were a total of 9 million tweets for the 35- match event. There was a 122% increase in tweets-per-match compared to the 2015 Indian Premier League season which had 6.8 million tweets for a 59-match season.

#WT20_Top 5 Moments on Twitter-759

India versus Pakistan in the Super 10 stages of the tournament was the most talked about match from the tournament with 1.12 million tweets. India’s win over Australia saw the maximum tweets at a particular moment (16,000 tweets a minute). In fact, India feature in four of the top 5 moments from the tournament.

The second most talked about moment on Twitter was Carlos Brathwaite hitting Ben Stokes for four straight sixes to win the tournament with 14,300 tweets a minute.

In terms of most active matches, once again India are in four of the five matches (vs Pakistan, vs Australia, vs West Indies and vs Bangladesh). The fifth match on the list, and the fourth most talked about, was the final between West Indies and England.

Most retweeted Tweets from the tournament:

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46 million interactions on Facebook

On the most popular social network, the interactions and coverage of the World T20 was equally strong.

More than 46 million people interacted on Facebook during the tournament. During the India vs. Pakistan match on February 15, over 8.2 million people took to Facebook and the final match between England and West Indies saw 6.1 million people engage on the platform. The ICC and team Facebook Pages totaled over 180 million video views during the same period (March 8 to April 3).

Virat Kohli, MS Dhoni, Rohit Sharma, Hardik Pandya and Yuvraj Singh were amongst the top 10 mentioned players during the tournament. Amongst the women, Pakistan’s captain Sana Mir stood top of the list with Mithali Raj on fourth.

Beyond the interactions, Facebook was used as a medium to relay live press conferences and videos by ICC and the teams with more than 500 videos coming to life.

 

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