N Srinivasan: All-powerful, home and away

The ICC approved its radical overhaul plans on Saturday, N Srinivasan emerged victorious.

Kolkata | Updated: February 9, 2014 1:39 pm
N Srinivasan The BCCI will now earn at least 20 per cent more from the ICC events from the next rights cycle. N Srinivasan has changed the game. PTI

As the ICC approved its radical overhaul plans on Saturday, N Srinivasan emerged victorious. This restructuring is his brainchild — a model which he successfully sold to Cricket Australia (CA) chairman Wally Edwards and England and Wales Cricket Board (ECB) chief Giles Clarke.

Though the contents of the paper were leaked to the media a week before the crucial Dubai meet of the ICC, the Big Three, lead by Srinivasan, were able to pull off their plans. Going into the Board meeting in Singapore on Saturday, a follow-up of ICC’s discussion last month, Srinivasan was confident that things would fall in place.

He will now become the ICC chairman for the next two years starting July. The reformed structure now officially makes him the most powerful man in world cricket.

As the BCCI president, Srinivasan always had the backing of the world’s richest and most influential cricket body. Now, the changes in the ICC will make India more powerful financially and within the world organisation, and Srinivasan will have the last word on most matters, home and away.

The ICC in its press release said that “the structure of the model will ensure that none of the Full Members will be worse off than they are at present and — if forecasts of revenue generation prove to be correct — all will be significantly better off.” It was also explained that more revenue will come “because of a programme designed to secure a lucrative new rights deal”.

This essentially means that Srinivasan as the ICC chairman, with Edwards and Clarke by his side as heads of the newly-formed Executive Committee and Finance and Commercial Affairs (F&CA) Committee respectively, can now dictate terms in all ICC events. With the Future Tours Programme (FTP) becoming a bilateral affair from the next rights cycle, he as the BCCI chief, will also be in a position to have a say about broadcast deals for the bilateral assignments.

“Full Members will gain greater financial recognition based on the contribution they have made to the game, particularly in terms of finance, their ICC history and their on-field performances in the three formats,” said the ICC release.

India contributes to 80 per cent of the ICC revenue. With the market pull that India exerts, there’s expected to be a mad scramble over playing bilateral series against India as hosting them ensures windfall. Once again, Srinivasan would be the go-to man for the other boards.

Srinivasan always regretted the fact that his predecessors in the BCCI who went on to represent the world body, did very little to help India’s cause in terms of revenue sharing. The BCCI will now earn at least 20 per cent more from the ICC events from the next rights cycle. The man has changed the game.

WHAT THE WORLD IS SAYING 

  • We are not a loser in all of this. We and Sri Lanka stood on our principle stance but it’s important to mention that we are not against any board. —ZAKA ASHRAF, PCB CHIEF
  • We (Pakistan Cricket Board) didn’t understand the reality, 80 per cent of the cricket economy is from India whether you like it or not. — RAMEEZ RAJA, Former Pakistan captain
  • The structure of the model will ensure that none of the full members will be worse off than they are at present and if forecasts of revenue generation prove to be correct, all will be significantly better off  — International Cricket Council statement
  • The scope of the resolutions presently proposed were substantially changed, for which SLC required a fresh mandate from Executive Committee, stakeholders.  — SRI LANKA CRICKET STATEMENT

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First Published on: February 9, 2014 2:03 am
  1. A
    alie
    Feb 8, 2014 at 9:13 pm
    india and everyone gets better share of the money, india gains 20% more annually, yet cant miss that Srini getting powerfull burns this author's with jealos
    Reply
    1. A
      alie
      Feb 8, 2014 at 9:13 pm
      india and everyone gets better share of the money, india gains 20% more annually, yet cant miss that Srini getting powerfull burns this author's with jealos
      Reply
      1. S
        samvadi
        Feb 9, 2014 at 6:35 am
        It seems the two astute innovators of the game, ECB & CA, have come together with an astute financial giant - BCCI. In any profession, theoretically, this should be a ve prospect. What was an informal structure is now formalized. Hope this augurs well for the long term prospects of cricket - especially in growth of the game. With T20, the ICC has an excellent format to propagate the game aggressively. One thing i would love to see is a well laid out path for ociate members to gain test status.
        Reply
        1. I
          Iqbal Latif
          Feb 9, 2014 at 12:59 am
          Money talks bull walks, those who hold the strings of the purse will control the game.'India contributes to 80 per cent of the ICC revenue. With the market pull that India exerts, there’s expected to be a mad scramble over playing bilateral series against India as hosting them ensures windfall profits.'
          Reply
          1. P
            Prashanth Narasimhan
            Feb 9, 2014 at 5:32 pm
            What other way do you propose? stan is enduring huge losses financially with their home team performing inconsistently, not many sponsors to bank them, political situation keeping them from playing the biggest revenue earner India, terrorist attack preventing them from having home games, which is a big revenue source and huge sums having to be paid to UAE to play sports there. stan needs the 50 million or so that they will now earn more through this new proposal. stan shouldn't oppose for th sake of opposing and end up having stan cricket completely decimated which will happen in less than decade, if things continue to happen for them, the way it is being happening.
            Reply
            1. P
              Prashanth Narasimhan
              Feb 9, 2014 at 5:32 pm
              What other way do you propose? stan is enduring huge losses financially with their home team performing inconsistently, not many sponsors to bank them, political situation keeping them from playing the biggest revenue earner India, terrorist attack preventing them from having home games, which is a big revenue source and huge sums having to be paid to UAE to play sports there. stan needs the 50 million or so that they will now earn more through this new proposal. stan shouldn't oppose for th sake of opposing and end up having stan cricket completely decimated which will happen in less than decade, if things continue to happen for them, the way it is being happening.
              Reply
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