Revenue-sharing model is starving Australian cricket at grassroots level, says Cricket Australia chief James Sutherland

Cricket Australia chief James Sutherland explained the need for the board to do away with the current revenue-sharing system.

By: Express Web Desk | Updated: May 27, 2017 2:23 pm
Cricket Australia, Board of Control for Cricket in india, CA BCCI, BCCI CA, Cricket Australia revenue, Cricket Australia television revenue, James Sutherland, CA Annual balance sheet, CA money, cricket News, Sports news CA has informed the International Cricket Council (ICC) and Bangladesh Cricket Board (BCB) of the decision.

Cricket Australia chief James Sutherland says that the board is trying to dump the the revenue-share model as it is “starving” cricket at the grassroots levels in the country.

“The model was created in 1997, when players were poorly paid, but now our top male players are easily the most highly paid team sportspeople in Australia,” he wrote in a column in The Weekend Australian on Saturday.

“The main issue in 2017 is the chronic under-funding of grassroots,” he says in the column, “This will require an investment over time of many hundreds of millions of dollars and we must start now.” CA’s attempt at doing away with the existing payment model and replacing with five-year deals with international and state-level players has been met with severe criticism from the players themselves. Australian vice-captain David Warner had said that the country may be left with no team to play in the Ashes coming later in the year if Cricket Australia do not agree to sticking to the existing midel.

“We believe we can achieve both a healthy increase in player payments and our grassroots funding objectives over the next few years by sensibly adapting the current player payments model.”

According to the current system, the players share 26 percent of Cricket Australia’s revenue Australia faces the possibility of an embarrassing player strike or lockout if the protracted negotiation over a new five-year pay deal for country’s international and state cricketers cannot be resolved by the end of June.

The players, through their union, have remained steadfastly opposed to such a change but Sutherland says it is essential if the grassroots of the game is to get the investment it needs.

With more than 80 percent of the country’s 5,584 cricket facilities currently having no provision for women and girls, meeting the needs of female players was the sort of project desperately required, he added.

Sutherland said that because the agreement was for revenue rather than profit share, any new investment Cricket Australia made would need to guarantee a 32 percent return just to break even, “an untenable situation for any business”.

“The current model of player payments has done its job, but now risks starving other vital parts of the game,” he concluded. That must change.”

Cricket Australia has come under fire for not explaining its position clearly enough in what has been a tense standoff with the Australian Cricketers’ Association (ACA).

The ACA on Saturday blasted Cricket Australia for “lacking in common sense” by refusing mediation to end the dispute and said the governing body’s “claims” on the grassroots needed to be closely examined.

“CA take 80 percent of revenue and yet blames the players for under expenditure on grassroots,” it said on its website (www.auscricket.com.au)

“That is a nonsense. CA’s grassroots argument therefore has no factual basis.”

The ACA on Wednesday said it had set up a company to manage and market player image rights and intellectual property if the pay negotiations failed to produce a deal by the deadline.

Australia captain Steve Smith, in London for the Champions Trophy, has backed the move but downplayed the prospect of a players’ strike impacting on this year’s Ashes series.

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