Pepsi wants out of IPL, sends notice to BCCI saying game in ‘disrepute’

Sources in the IPL and BCCI confirmed to The Indian Express that PepsiCo has decided to cut its ties with the IPL.

Written by Devendra Pandey | Mumbai | Updated: October 9, 2015 6:30 pm
pepsi withdrawal, pepsi withdrawal ipl sponsorship, pepsi withdrawing from ipl, pepsi commercial withdrawn, Pepsi IPL, IPL Pepsi, Pepsi sponrship IPL, Pepsi BCCI, cricket news, latets cricket news BCCI will take up PepsiCo’s notice during its working committee meeting in Mumbai on October 18. (Source: File)

Beverage giant PepsiCo has sent a notice to the Indian cricket board expressing its intention to withdraw from the IPL as title sponsor because of the controversy surrounding the spot-fixing case. Sources said the company has said in its notice that the decision was related to issues that have brought the game into “disrepute”.

It is reliably learnt that PepsiCo has informed the IPL’s chief operating officer Sundar Raman about its intention to withdraw from the title sponsorship for which it had paid Rs 396 crore ($71.77 million) for the period 2013-2017. Raman is believed to have informed newly elected BCCI president Shashank Manohar about the development.

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Sources in the IPL and BCCI confirmed to The Indian Express that PepsiCo has decided to cut its ties with the IPL. The company did not respond to calls and texts seeking comment. PepsiCo had previously hinted that it was considering such a move.

“Last season, Pepsi wanted to withdraw, especially in the aftermath of the spot-fixing case but the BCCI managed to convince it to stick on for another year. However, this time it was firm that it will not continue its association with the IPL, more so after the Lodha Committee recommended the suspension of Chennai Super Kings and Rajasthan Royals. The conflict of interest issues also had an impact,” said an IPL source.

The BCCI will take up PepsiCo’s notice during its working committee meeting in Mumbai on October 18.

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First Published on: October 9, 2015 5:08 am
  1. T
    TIHAEwale
    Oct 9, 2015 at 5:32 am
    Nice to see atleast now sponsors getting out of the scandalous IPL
    Reply
    1. A
      arian
      Oct 9, 2015 at 8:53 pm
      Mumabi gang after capturing power form Srini, using court Drama, shifted Finance dept to Mumbai. Now there will be more drama to REWRITE all CONTRACTS with proper BENEFACTORS in Mumbai!!!!
      Reply
      1. A
        arian
        Oct 9, 2015 at 8:54 pm
        and PEPSI is offended, not for the pesticide level in its drinks, but the rightness in cricket...!!!! LOL
        Reply
        1. G
          Gopalan Nair
          Oct 9, 2015 at 12:16 pm
          Mr. Srinivasan and party should be happy about the results of their contribution to the game.
          Reply
          1. R
            ravi
            Oct 9, 2015 at 8:42 am
            Good news for Cricket game.
            Reply
            1. C
              Chetan
              Oct 9, 2015 at 1:56 pm
              Come on.. Let's "finally" Football
              Reply
              1. S
                sar
                Oct 9, 2015 at 11:59 am
                How ironic, should we make every issue a political issue, that's all we can think about...
                Reply
                1. S
                  SHAAM
                  Oct 9, 2015 at 10:16 am
                  Pepsi and Company is putting pressure on BCCI at the behest of stan. They want the cricket series desperately b/w India and stan. Since, Pepsi is the official sponsor of stan Cricket Board and National Cricket Team. Just a gimmick, BCCI should not kneel!!
                  Reply
                  1. T
                    Taravals
                    Oct 9, 2015 at 12:47 pm
                    Cricket is biased favoring batsmen. because of non discerning viewers, that itself is a reason not to watch cricket. Earlier, there was mention about the kind of ball that is bowled. Now, bowlers are irrelevant, especially fast bowlers, just paws. Only stupid strokes like helicopter, which can only be pla because ball does not move, excite viewers. I am even surprised former bowlers are even commentators. I have stopped watching cricket 10 years ago.
                    Reply
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