Thursday, Oct 23, 2014

Turning the web page

Google is creating an expert advisory committee to enable it to navigate through this difficult and unwieldy process of judgement in individual cases. Google is creating an expert advisory committee to enable it to navigate through this difficult and unwieldy process of judgement in individual cases.
Posted: June 12, 2014 12:28 am

Madhavi Goradia Divan

The European Court of Justice fashioned a new facet of the right to privacy —  the right to be forgotten —  last month. Technology facilitates the automatic sifting and collation of data, enabling personal information, which may have otherwise faded into the background, to acquire an unwitting permanence and a disproportionate prominence in the public domain. In the race to build enormously lucrative digital businesses by amassing mountains of personal data, companies have trifled with the individual’s right to privacy. A private person has little control over her personal information in the public domain and regardless of its currency, relevance or newsworthiness, it may continue to haunt her in the present. The right to be forgotten seeks to address a facet of privacy, a matter of pressing concern in the digital age. But it creates as many problems as it seeks to resolve.

The European court’s ruling came in a case where a Spanish national, Mario Costeleja Gonzalez, sought the deletion of personal information which he claimed no longer retained relevance. Reports in La Vanguardia, a Spanish newspaper, dating back to 1998, detailed attachment proceedings for the recovery of social security debts owed by Gonzalez. These reports were linked to his name on Google so that when an internet user entered his name in the search engine, the results displayed links to those pages of La Vanguardia of 1998. Gonzalez contended that the attachment proceedings against him had been resolved years ago and that the reference was entirely irrelevant to his present status.

The European Court of Justice held that the operator of the search engine engages in “processing” information which it retrieves, records, organises and makes available to its users, an automated activity that significantly impacts the fundamental right to privacy and protection of personal data. The court ruled that the operator is obliged to balance the right to protection of personal data with the interests of internet users by erasing stale information. The court recognised the right to be forgotten after a certain point of time, a right to purge oneself of an irrelevant and inconvenient past. That right is a facet of privacy founded on the French doctrine of “le droit a l’oubli” or the “right of oblivion”.

While entertaining a request from a party seeking the erasure of information claimed to be outdated or irrelevant, the operator is now obliged to examine the relevance or propriety of the continuance of that information in the public domain. In compliance with the ruling, Google has put into place a mechanism to entertain requests for erasure, which will require it to consider whether the information has passed its shelf-life or whether it is in continued…

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