Telescope: The telegenic Mr Trump

He is a TV natural, speaking in a way the average person can identify with.

Written by Shailaja Bajpai | Published:November 10, 2016 12:05 am

It is for the first time that a reality television star has been elected the President of the United States of America. That says something about reality television and the star. (Salman Khan are you watching? As the host of Bigg Boss, you have an alternative career beckoning you.)

It says that the ability of television to create and sustain star power is undiminished and superior to that of print, although in the case of President-elect Trump, it faces stiff competition from Twitter, the ace in his pack of tricks.

It says that “Donald” — as Hillary Clinton always chose to call him — with his TV-friendly persona and his communication skills, honed by years of apprenticeship on the TV show The Apprentice, was an irresistible force, especially when pitted against the often stiff and under eloquent Hillary.

Obviously, this is facile: There are many and deeper political, social, economic and cultural reasons for his victory but here we are looking only at the image he projected. That stood him in good stead.

Over the last year, anyone watching him on TV could tell how the camera and the audience loved him — despite his pouts, his shock of tangerine hair, his dangerous opinions. Trump is a TV natural, comfortable in his skin, speaking in a language the average person does and can engage and identify with. He was never complex — or complicated — but exuded a chilling but boyish charm even when he was being downright bigoted, racist, misogynist. He was a kind of “anti-hero” and revelled in the role.

It was said by some much before his sensational and overwhelming victory on Wednesday, when almost every opinion poll predicted his loss, that the other Republicans aspirants like Ted Cruz or Marco Rubio or Speaker Paul Ryan would have been worthier opponents for Clinton. That’s untrue for anyone who watched him dismantle the said two gentlemen during the primary debates, with offensive nonchalance.

Fast-forward to the presidential debates. Most of the media in the US awarded the three contests to Clinton; well, he certainly lost the intellectual argument and she did manage to bring out the bumbling worst in him but the force of his personality — for want of a better description — dominated the proceedings, stalking her like he did in the second debate.

He has shown himself to be a master of the medium — TV and Twitter — conveying strong, definitive messages. “Make America great again” sounded more evocative than Clinton’s “Stronger Together”. And what about, “Crooked Hillary”? That was an albatross around her neck.

On Twitter and TV, he has been The Entertainer. And entertainment is an integral part of TV news now, as we in India know only too well. Hard news has given way to drama in popularity and Trump is nothing if not dramatic.

And so while the print media, “liberal” online comment websites, network television, cable news channels led by CNN — hammered away at how “uniquely unqualified” he was to be President, you watched in horror and amazement his “live” campaign speeches and the tumultuous response he received.

Throughout, his secret weapon has been himself, just being Donald Trump, spontaneous and obnoxious, very personal and homespun, supremely unselfconscious, even when he embarrassed himself, which he often did. Being politically incorrect, “nasty” to use his own word, was part of his (sex) appeal and the voters fell for it.

Whether these telegenic qualities are desirable in a president is an entirely different issue. Suffice it to say that when he isn’t himself, or when he has been tutored, his image takes a big beating. When he is scripted, he’s wooden and when he tries to be statesmanlike, he’s awkward — his appearance after his victory was by his standards, underwhelming because he was (a) overcome by the moment and (b) trying to be presidential.

Which Trump will turn up at the White House? Hmmm…

shailaja.bajapi@expressindia.com

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  1. K
    K SHESHU
    Nov 10, 2016 at 2:05 pm
    This result is the culmination of over- confidence of Democrats and mainly, suppressing Sanders from becoming a candidate.
    Reply
    1. K
      Kanu Mistry
      Nov 10, 2016 at 9:55 am
      The main difference was, Trump set the election agenda with his original views (if you agreed or not), he took and retained the initiative, whilst Mrs. Clintan only reacted on the Trump agenda. Clinton did not made any impact with her own original ideas. She tried to sail on the weaknesses of Trump and exploiting them thus, making her compain a negative one. Trump stuck to his views and created positivity.
      Reply
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        Muntazir Imam
        Nov 10, 2016 at 5:04 am
        It is correct that Donald used more smarter and effective tricks than hilliary clinton
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          eve
          Nov 10, 2016 at 2:27 pm
          agree.
          Reply
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            Santanu Roy
            Nov 10, 2016 at 3:46 pm
            I heard one Indian American gentleman arguing in DD news that Indian Americans are a highlylt;br/gt;educated and sophisticated lot belonging to the creamy layer of the society where as Trumplt;br/gt;supporters are mostly uneducated,who had never been to the college.Now that sounds highlylt;br/gt;snobbish.If you are living and working in a country,which you now call your own you mustlt;br/gt;come out of this cocoon and identify with the pain,agony and angst of it's people
            Reply
            1. S
              Santanu Roy
              Nov 10, 2016 at 1:51 pm
              This article is an insult to the sagacity and judgement of the people of the oldest democracylt;br/gt;of the world.It a stubborn refusal to acknowledge the deep fissures in the American society,lt;br/gt;accentuated by the forces of globalization and neo-liberal policies, that impacted a largelt;br/gt;section of poce.It is too simplistic to attribute it merely to the telegenic qualities oflt;br/gt;Trump
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                ds
                Nov 10, 2016 at 8:40 am
                Big Boss is Brothel. Do you want salman go drown yourself shaila, a rapist killer salman
                Reply
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                  sudhir
                  Nov 11, 2016 at 12:26 am
                  Pollsters got it all wrong ,because no body would have openly supported the TRUMPS policy were controversial.By verbally supporting Clinton the electorate remained non controversial in their peer group..Rightly so as there was general pressure for Clinton..By being controversial one gets singled out.lt;br/gt;Yet they had made up their mind for change (better economic opportunities) .Example BREXITlt;br/gt;I appreciate Trump for his rock like personality .I think he can take hard decisions and not get compromised.lt;br/gt;I wonder whether pollsters ever thought oft his angle
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                    Thimma Reddy
                    Nov 10, 2016 at 1:12 pm
                    Majority in the world are in shock and worried about his mood swings and unpredictabolity. But one thing is certain his electioneering messages were based on harsh rude but simple that stuck like glue in the minds of the people that they could not shake away even in dreams. Where as Clintons messages were all very sensibly correct but they were too long and have heard before as these did not matter the most. Her slogans were not punching. She should have hammered with punch lines,Donald the Dubious and Let US Make America Greater Together.Working peoples incomes have dropped because illegal wars waged by BUSH and republicans,but the unemployment nowis half of what Obama inherited.. These messages were never heard by Clinton.
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                      Daisy boy
                      Nov 10, 2016 at 7:46 am
                      I had read somewhere that beautiful and successful women find crooked men with lots of money more attractive. Above evidence would suffice.
                      Reply
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