SO THE latest news is that President Vladimir Putin of Russia has threatened to turn off gas supplies to Ukraine if Kiev doesn’t pay its overdue bill, and, by the way, Ukraine’s pipelines are the transit route for 15 per cent of gas consumption for Europe. If I’m actually rooting for Putin to go ahead and shut off the gas, does that make me a bad guy?
Because that is what I’m rooting for, and I’d be happy to subsidise Ukraine through the pain. Because such an oil shock, though disruptive in the short run, could have the same long-term impact as the 1973 Arab oil embargo — only more so.
That 1973 embargo led to the first auto mileage standards in America and propelled the solar, wind and energy efficiency industries. A Putin embargo today would be even more valuable because it would happen at a time when the solar, wind, natural gas and energy efficiency industries are all poised to take off and scale. So Vladimir, do us all a favour, get crazy, shut off the oil and gas to Ukraine and, even better, to all of Europe. Embargo! You’ll have a great day, and the rest of the planet will have a great century.
“Clean energy is at an inflection point,” explains Hal Harvey, CEO of Energy Innovation. “The price reductions in the last five years have been nothing less than spectacular: Solar cells, for example, have dropped in cost by more than 80 per cent in the last five years. This trend is underway, if a bit less dramatically, for wind, batteries, solid state lighting, new window technologies, vehicle drive trains, grid management, and more. What this means is that clean energy is moving from boutique to mainstream, and that opens up a wealth of opportunities.”
New houses in California now use one-fourth of the energy they used 25 years ago, added Harvey. Chevrolet, Dodge and Ford are in a contest to make the most efficient pickup — because their customers want to spend less on gasoline — so they are deploying new engines and lighter truck bodies. New Jersey generates more solar watts per person than California. And check out Opower, which just went public. Opower works with utilities and consumers to lower electricity usage and bills using behavioural economics, explained Alex Laskey, the company’s co-founder, at their Arlington, Va., office.
They do it by giving people personalised communications that display in simple, clear terms how their own energy usage compares with that of their neighbours. Once people understand where they are wasting energy — and how they compare with their neighbours — many start consuming less. And, as their consumption falls, utilities can meet their customers’ demand without having to build new power plants to handle peak loads continued…
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