‘Young affluent to drive m-commerce’

According to MasterCard index,India has been ranked 21 among 34 countries.

Written by Agencies | New Delhi | Published:May 14, 2012 8:57 pm

The young and affluent class in India and other emerging countries will help make mobile phones the most acceptable medium for financial transactions,according to a MasterCard survey.

According to MasterCard Mobile Payments Readiness Index (MPRI),India has been ranked 21 among 34 countries surveyed,with a score of 31.5.

The survey was topped by Singapore.

The country’s performance was driven by good score in the infrastructure component,financial services and consumer readiness,but scored low in overall environment.

“The results of the index for India are encouraging. The mobile payment industry will be largely driven by the young population and India’s demographic dividend offers a great prospect,” MasterCard Worldwide Division President (South

Asia) T V Seshadri said.

The index was based on three kinds of mobile payments – person to person,mobile web commerce and mobile contact less payments at the point of sale.

The study noted that country’s annual investment in telecom sector of nearly USD 70 billion and a high number of mobile phone subscriptions gave it a leading spot in infrastructure — the second best on the index.

Globally,Singapore bagged the first spot with a score of 45.6 followed by Canada and US with a score of 42 and 41.5,respectively.

Interestingly,nine of the 10 markets with the highest consumer scores are in the Asia Pacific,Middle East and Africa regions.

Apart from India,the young affluent consumers in Australia showed interest to engage in mobile payments as they recognise the value of using mobile payments instead of cash or payment cards,it said.

The survey said majorly,male population are more engaged in mobile payments,whereas women showed higher levels of interest in countries such as China,Egypt and the Philippines.

“Technology infrastructure,a responsive regulatory environment and a robust economy are table stakes for the advancement,” MasterCard Worldwide Vice president (Global Insights) Theodore Iacobuzio said.

He added that consumer readiness and industry integration are necessary to promote mobile payments.

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