Success mantra

Director V.K. Prakash reveals how a good story and word-of-mouth helped his film Beautiful strike gold at the box-office.

Written by Unni R. Nair | Published:January 6, 2012 6:50 pm

Beautiful,directed by V.K. Prakash,is a good example of how a film with a simple yet good story can strike gold at the box-office despite not being promoted heavily.

Produced by Anand Kumar under the banner of Yes Cinema Company,Beautiful tells the story of a wheelchair-ridden multi-millionaire,Stephen,who has a positive attitude towards life. Anjaly is a home-nurse who takes care of him. The film boasts of a strong script by Anoop Menon and excellent performances by Jayasurya (as Stephen),Anoop Menon (John) and Meghna Raj (Anjaly). The movie has been loved by critics and audiences alike.

Beautiful released on December 2 at 35 centres all over Kerala state and it is still running strong at 26 centres even in its fourth week. The film was made at a budget of ‘ 1.55 crores. While the satellite rights fetched ‘ 1.46 crores,the producers have apparently made a profit of above ‘ 1 crore till date.

Director V.K. Prakash (VKP),who has earlier helmed movies like Freaky Chakra,Punaradhivasam,Mullavalliyum Thenmaavum,Three Kings,etc,is beaming with pride. He says,“Beautiful’s success lies in its simplicity. Everything about it is simple — the story,script,songs,music and the theme. Its uniqueness and freshness have worked in its favour.”

Rather than resting on his laurels,the filmmaker is busy with his next movie Karmayogi,based on William Shakespeare’s Hamlet,which is doing the rounds at international film festivals. “Karmayogi got a good response at the International Film Festival of India (IFFI) and the International Film Festival of Kerala (IFFK). I am planning to release it this month,” he signed off.

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