SKICC working out plan to project J-K as MICE destination

We will showcase Srinagar as the most exciting MICE destination of Asia: Qasba

Written by Agencies | Jammu | Published: January 16, 2012 5:24 pm

Keen to project the state as a major destination for meetings,incentives,conventions and exhibitions (MICE),the Sheri-i-Kashmir International Convention Centre (SKICC) is working on a plan to woo global and Indian companies to the Valley.

“We will showcase Srinagar as the most exciting MICE destination of Asia. We are set to woo global and Indian companies to the Valley in a big way,” Sheri-i- Kashmir International Convention Centre (SKICC) Director G N Qasba said.

SKICC has put together a business brochure to promote and showcase the Sheri-i-Kashmir International Convention Centre as one of the best MICE destinations in Asia.

The international standard convention centre has facilities for holding meetings,incentives,conventions,exhibitions and events of international face-value,Qasba said.

Located on the banks of the world famous Dal lake in Srinagar,the summer capital of the state,SKICC is one of the premium venues in the country for holding world-class events and conventions ranging from corporate conferences and annual general meetings to launches,film releases and other events,he said.

Singapore,Hong Kong,Thailand and Malaysia are often preferred as MICE destinations by Indian companies due to distinct advantages like short travelling time,world-class infrastructure and an abundance of tourist attractions,all at competitive rates.

Sri Lanka,too,offers very competitive rates for corporates in terms of airfare and conference facilities for medium to large groups.

“We want to woo… these global and Indian companies for holding events and conventions at SKICC on the banks of the Dal Lake — an ideal place for such events,” he said. Built in 1977,SKICC is surrounded by world-famous tourist destinations like the Cheshma Shahie,Pari Mahal,Nishat,Shalimar and Harwan Mughal Gardens,the Dal Lake,the Royal Spring Golf course,forests that are the home of the Kashmiri stag and religious destinations like Hazaratbal and Shankeracharaya and the Hari Parbhat hills.

SKICC is equipped with world-class infrastructure like a fully air-conditioned plenary hall with the capacity to seat 650 delegates at a time,a hi-tech audio visual system,an interpretation system for simultaneous broadcast in six languages,small halls for meetings and a business centre equipped with high-end computers,broadband and WiFi,he said.

“We will make available these brochures – the promotional material — to all the Indian corporate sector,embassies,travel associations,all states offices to give a fillip and promote SKICC in a big way,” he said.

He said four international events were hosted at SKICC last year,including those of Google and Youtube,besides 168 national events.

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