Rs 10,000 cr lost annually to film piracy

The film industry incur a loss of over Rs 10,000 crore annually due to piracy,according to Harish Dayani,the CEO of Moser Baer and member of the AACT.

Written by Express News Service | Mumbai | Published:August 20, 2010 1:04 am

The film industry incur a loss of over Rs 10,000 crore annually due to piracy,according to Harish Dayani,the CEO of Moser Baer and member of the AACT (Alliance Against Copyright Theft). The revelation was made at a conference held by the CII (Confederation of Indian Industry) in Mumbai on Counterfeiting & Piracy.

“It has also been discovered that in India,compared to the sale of 20 million legitimate DVDs and CDs every year,around 600 million pirated DVDs or CDs have been sold at the same time,causing huge losses to the industry. The loss caused to the film industry due to such piracy activities is easily more than Rs. 10,000 crores,” said Dayani at the conference.

Rajiv Dalal,the Managing Director of Motion Picture Distributor Association (India) also said 90% piracy happens through camcorders in cinema halls. The AACT has started a programme to train multiplex staff on how to prevent such piracy. An AACT spokesperson said,“So far,we have trained around 800-900 employees across the major cities on how to combat camcorder piracy. However,the fact that there is no legislation to punish such actions is a major drawback.”

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