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Patanjali bets big on retailing with ayurvedic products

Swami Ramdev-promoted Patanjali Ayurved Ltd aims to reach every household by 2012 with open market distribution of its products and also by selling them through swadeshi seva kendras.

Written by Agencies | Kolkata | Published: April 13, 2012 8:51 pm

Swami Ramdev-promoted Patanjali Ayurved Ltd aims to reach every household by 2012 with open market distribution of its products and also by selling them through swadeshi seva kendras.

The ayurvedic company launched open market operations today in the eastern and north-eastern regions of the country with Ramdev’s close aide Acharaya Balkrishnan asking people to use swadeshi products.

Open market operations has already been launched in north India.

Balkrishnan said at present the four manufacturing units in Haridwar have a capacity to process 1,000 tonnes of raw materials,rolling out 500 products in medicine,food and cosmetics and toiletries.

“We are currently processing 250-300 tonnes of raw materials for all categories of products. Our last year’s turnover was Rs 450 crore,” he said.

So far Patanjali products were available only in Patanjali branded stores and arogya kendras. Now,the company will also distribute products at kirana stores across the country.

Moreover,Patanjali also proposes to establish one lakh swadeshi seva kendras in rural India by self-help groups to sell products.

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