Germany-based exhibition company NurnbergMesse announced opening up of its Indian subsidiary to organise trade fairs focusing on areas like technology,processing and construction,besides strengthening the economic ties between India and the European nation.
“Since 2009,we are present in the Indian market with own trade fairs. Our portfolio in this country is now so extensive that we chose to take the next step with NurnbergMesse India Pvt Ltd. This will help exhibitors who are keen to establish new contacts in India,” NurnbergMesse Group CEO Roland Fleck said at a function here.
NurnbergMesse is one of the 20 largest exhibition companies in the world. The Indian operation,which would focus on the requirements of the local market as well as expertise in a growing number of event themes will be headed by Sonia Prashar as its CEO.
Parashar was presently looking after Indian projects of NurnbergMesse as its director,marketing & trade fairs at Indo German Chambers of Commerce (IGCC).
Speaking to media,CEOs of the NurnbergMesse Group,Dr Roland Fleck and Peter Ottmann said,”The portfolio of specialist Indian events and pavilion contracts already existing at the start is to be extended,and the flow of exhibitors and visitors from India to Europe,America and Asia and vice versa is to be made easier.”
NurnbergMesse has been active in India for more than 20 years. Its first contract was for a pavilion for German companies at the Agrotech exhibition in Chandigarh in 1992. The company has cooperated with the Indo-German Chamber of Commerce (IGCC) as its representative in India since 1992. A new phase of collaboration with IGCC on a project basis for individual events started in 2009.
In January this year,NurnbergMesse together with the German publisher Vincentz Network confirmed the purchase of a share in India’s biggest coatings exhibition,Paintindia. The company has won contract to organise India’s largest air conditioning exhibition,Acrex India.
Nurnberg’s portfolio contains various themes suitable for setting up and developing relevant exhibition networks in India. The aim in the Indian market is to purchase events and develop the company’s own events to establish a broad portfolio of events that correspond to the worldwide exhibition families of the NurnbergMesse Group and the international subsidiaries in China,Brazil and North America.
NurnbergMesse aims to generate an annual revenue of $400 million by 2020,of which international revenue is to contribute $70 to $80 million.