Royal Enfield today said it was targeting IT professionals in the leading metros and various cities for its new launch– Royal Enfield Thunderbird 500.
‘The 20-30 age group people are our main customers. We are selling the bikes mainly in metros and cities likes Hyderabad,Bangalore,Thiruvanantahpuram and Kochi where there is a large IT crowd’,Shaji Koshy,Senior Vice President,Sales and
Marketing,Royal Enfield said.
He was talking to reporters here after launching the bikes in the Kerala market.
“Thunderbird 500 is poised to enhance the pleasure of leisure motocycling amongst tourist enthusiasts with a powerful 500 cc unit engine,27.2 bhp power output being fed through an electronic fuel injection system and 41.3 Nm torque built in for very accessible power”,he said.
The company was looking at new markets like Sri Lanka which has just opened up for the 450 cc bikes,he said.
Last year,Royal Enfield entered the Brazilian and Colombian markets and presently exports to at least 40 countries. This includes 600 bikes a month to US and 500 units
On the Kerala market,he said as compared to sales of 300 bikes a month in the state three years ago,the company was now were selling 700 bikes a month.
Countrywide,Royal Enfield sold 75,000 bikes in 2011,he said adding the company was looking at sales touching over one lakh units.
While the Thunderbird 500 is available at Rs 1,72,539 (on road price in Kochi,the Thunderbird 350 is available at Rs 1,35,408 (on road price in Kochi).
Royal Enfield’s domestic line up includes the Bullet 350,Electra,Classic 350,Classic 500,Classic Chrome and Desert Storm.