Tata Motors will re-open bookings for Nano in the first half of September with an eye on becoming the country’s second largest passenger car manufacturer by sales. In fact on the back of high sales of Nano the company had pipped ahead of Hyundai Motors in terms of sales in June. However,in July Hyundai recovered the slot from Tata Motors.
According to industry sources privy to the company’s plans,Tata Motors has already communicated about re-opening the bookings for Nano to a select list of its dealers.
Tata Motors has not opened the bookings since last year and the demand for the cars have been steadily rising…the company would re-open the bookings by mid next month, a Mumbai-based dealer for Tata Motors told FE requesting anonymity.
A Kolkata-based dealer though said that he had not received any direct intimation from Tata Motors on the matter but said that he was aware of the move by the company to increase the dispatches beginning September.
Bookings for Nano last opened in April 2009 for a period of 17 days ending April 25. Since its launch the company has sold a total of approximately 54,000 units making it one of the highest selling cars in the country. Once the Nano sales increase substantially then it would surely regain the number two slot in the passenger car space, an auto analyst with a global consulting firm said.
When contacted a Tata Motors spokesperson said that the company was working towards regaining the number two slot from Hyundai and would increase volumes as well. We will make a formal announcement for the bookings closer to the launch date…the race for number two is neck and neck and we will increase volumes to regain that position, the spokesperson said.
In June Tata Motors had sold 27,811 units while Hyundai Motors sold 27,366 units. However,Hyundai Motors regained the lost ground in July by selling 28,811 units against Tata Motors’ 27,864 units.
In fact,Hyundai Motors is also gearing up to insulate itself from the high Nano sales. Earlier this month HW Park,managing director Hyundai Motor India had said that the company is going to increase capacity of its Chennai plant by an additional 70,000 to 6.7 lakh units. The company plans to launch one new variant every year.