Indian start-up to launch e-readers

A Bangalore based start-up EC Media International has announced its entry into the e-reader market that globally,is...

Written by Fe Bureaus | Bangalore | Published:August 20, 2010 12:38 am

A Bangalore based start-up EC Media International has announced its entry into the e-reader market that globally,is expected to generate $1.3 billion in revenues this year.

The firm on Thursday announced that from September 1,its e-readers called Wink,would be available in Croma stores for Rs 11,490. The device,unlike many of its international counterparts,is not a touch screen one. However,it would support 15 regional languages.

Books,journals and newspapers can be accessed through Winkstore which currently has 2,00,000 titles. Executives from the firm said that by the year-end,the bookstore would have 5,00,000 titles.

Though designed primarily for reading digital books and periodicals,users can also listen to music,check emails or play games on the Wink e-reader.

The Wink uses e-ink technology to display content to readers _ the technology aids strainfree readability even in bright sunlight. The device weighs 260 gms,has 2GB of on board storage,and uses 400Mhz Arm 9 processor to power the device.

The cost of e-books on the reader would be 30% less than that of a printed version,Ravi DeeCee,founder and CEO of Kerela-based publishing house DC Group said. EC Media has a tie up with DC Books.

Wink is being manufactured in China with an initial production of about 3,000 devices. Although there are hardly any estimates of the market size in India,the Yankee Group estimates that 6 million e-readers will be sold in 2010. The global market is expected to hit $2.5 billion by 2013.

E-readers were pioneered by Amazon,following which Barnes & Noble,Sony and Apple have launched theirs. Many Indian firms are also planning roll outs including Hyderabad-based Notion Ink. The firm had showcased a touchscreen tablet PC that can also be an e-reader and a media player,at the International Consumer Electronics Show in Las Vegas earlier this year.

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