Gujarat Day becomes media blitz for ‘Modi model’

Gujarat’s foundation day became a media blitzkrieg for pushing Chief Minister Narendra Modi’s model of development to India.

Written by Avinash Nair | Ahmedabad | Published:May 2, 2013 1:01 am

Gujarat’s foundation day became a media blitzkrieg for pushing Chief Minister Narendra Modi’s model of development to India. The state Information Department gave out full page print advertisements across regional and national dailies customising the message to fit the state or region,to celebrate Gujarat’s birthday Wednesday.

The ads,all of them carrying pictures of Modi,spanned across dailies right from Chandigarh in the north,through West Bengal,Madhya Pradesh,Rajasthan,Kerala besides other states. Sample this: Andhra Bhoomi and Surya,both popular Telugu dailies headquartered in Hyderabad with multiple editions had the slogan “Gujarat: collective efforts,inclusive growth. Glimpses of progress contributing to India’s growth” in English. It charted out how Gujarat had 5 per cent of the country’s population but contributed to 17 per cent of the industrial production value and 7.3 per of the national GDP,and so forth. Another Telugu daily,Sakshi,said,“Gujarat,where development is a way of life”. Focussing on this coastal state,it talks about the sagarkhedu yojana for fishermen launched in Gujarat.

A daily,Chhindwara,in Madhya Pradesh by the Bhaskar group goes with the slogan: “Gujarat: A unique example of prosperity and culture” in Hindi and chronicles the green revolution,women’s empowerment,the Vanbandhu kalyan yojana for tribals,and so forth. The ads have penetrated even dailies like Ananda Bazaar Patrika in Kolkata.

Mathrubhoomi,a Malayalam daily had the,“Gujarat: Collective Efforts,Inclusive Growth” ad. The information department of Gujarat government came out with at least four different advertisements tailored to send out messages to readers in different states. Many of the advertisements in English went with the slogan: “Seeing is Believing” and chose to market Modi. One of them said how dropout rate in primary schools was 20.93 per cent in 2000-2001,which had come down to 2.09 per cent in 2010.

They list the schemes of the state including round-the-clock power supply in the 18,000 villages under the Jyotigram Yojana,Garib Kalyan Melas,Mission Mangalam for empowering women and the “world’s first canal-top solar project”.

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