BJP’s in-house pollster for focus on Advani

BJP’s in-house psephologist G V L Narasimha Rao,who has been inducted into the BJP national executive,on Friday made a strong pitch for a “positive campaign....

Written by Suman K Jha | Nagpur | Published: February 7, 2009 12:16 am

BJP’s in-house psephologist G V L Narasimha Rao,who has been inducted into the BJP national executive,on Friday made a strong pitch for a “positive campaign to hardsell L K Advani” in the run-up to the general elections. Rao made a power-point presentation before the national executive,listing a “10-point charter” that could well be the BJP’s election campaign blueprint.

An integral part of party general secretary Arun Jaitley’s campaign team,Rao said,“Advani’s personality,experience and ability to connect with Young India” must be part of the party’s election strategy. “The youth make the bulk of the electorate,but they don’t necessarily like young leaders,” said Rao. “We must also prominently highlight the “Advani-vs-who” line in our campaign,he added. Rao had made a presentation at Advani’s residence last year before the BJP kick-started the process to select its Lok Sabha candidates.

“While targeting the failures of the UPA Government is fine,we must simultaneously put out an alternate good governance agenda,” he said. After his inputs to L K Advani some six months ago,the BJP is putting together a “good governance agenda for the first 100 days in office” that will be showcased in the election campaign in due course.

Among other points,Rao said the party’s poll campaign must have “local inputs in various states,accompanied by strong,dependable local faces”. “The BJP has always got more votes in parliamentary polls when compared to Assembly elections. We must capitalise on this,” he added in his presentation.

While one of Congress’s MPs is known to conduct election surveys,BJP insiders said,this was for the first time that a “psephologist had been formally drafted into a party”. Rao had earlier successfully predicted the win of Narendra Modi,B S Yeddyurappa and Shivraj Singh Chouhan in Gujarat,Karnataka and Madhya Pradesh respectively. He was also made an advisor to Chouhan recently.

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