Bajaj Auto hopes over 15% jump in sales to cross 50 lakh units

The country's second largest two-wheeler maker Bajaj Auto said it expects sales to grow by over 15 per cent to 50 lakh units in 2012-13.

Written by Agencies | New Delhi | Published:May 14, 2012 9:34 pm

The country’s second largest two-wheeler maker Bajaj Auto said it expects sales to grow by over 15 per cent to 50 lakh units in 2012-13.

“We hope that our total sales will cross 5 million units this fiscal compared to 4.3 million units in 2011-12,” Bajaj Auto Ltd Managing Director Rajiv Bajaj told reporters here.

Bajaj Auto Ltd’s (BAL) total vehicle sale rose 14 per cent for the year ended March 31,2012,at 43,49,560 units.

Out of this,the company had sold 38,34,405 motorcycles,up 13 per cent from 2010-11. Three-wheeler sales jumped 18 per cent to 5,15,155 units,while exports grew 31 per cent to 15,79,824 units last fiscal.

The company today showcased a new 125 cc motorcycle under the Discover brand. The bike is developed on a new platform.

Earlier,BAL had unveiled a new Pulsar,which too was developed on a new platform.

“From now on,we will launch all new Discovers and Pulsars from these two new platforms. We will introduce one new pulsar every year,” Bajaj said.

When asked to comment on its rival Honda Motorcycle & Scooter India launching a new mass segment bike tomorrow,he said: “We don’t want to be in the rat race… We don’t make cheap 100cc bike… We are in the volume game but not at any cost.”

Under this strategy,the company had decided to stop rolling out scooters and focus only on two brands – Pulsar and Discover.

Bajaj also said the company gives more importance to profit than sales volume and turnover compared to its rivals.

“We are not Yamaha or Honda,who are not listed on stock exchanges (in India) and do not share their figures… We do not know how much money they are making,” he added.

For the nine months ended December 31,2011,BAL reported a net profit of Rs 2232.05 crore,while the total income stood at Rs 15,107.71 crore.

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