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Anuapamaa: India and San Francisco

The dress which is priced USD 198 in San Francisco is priced Rs 12,700 in Khan Market.

Written by Shefalee Vasudev | New Delhi | Published: July 27, 2012 2:49 pm

See this orange dress with fuschia print on it. A typical easy,resort wear piece in pop colours labelled Anupamaa by designer Anupama Dayal. I found it at Anthropologie,a fashion and design store in downtown San Francisco. Anthropologie is a series of stores curated from all over the world but mostly from unusual markets,a lot being from Asia. This dress was priced at USD 198. I was quite shocked,it was steep.

Not realising that barely 10 ten days later I would see it at Anupama’s just opened store at Khan Market in Delhi (she is in the picture holding it herself). This is the designer’s first store ever. The dress seen here with Anupamaa holding it is priced Rs 12,700.

Now do the math. Khan Market pricing seems to compete with some of the most compelling destinations in the world! Ouch.

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