Five in fray for Team India sponsorship

The BCCI will be open the tenders on December 8.

Written by Devendra Pandey | Mumbai | Published: December 7, 2013 3:17 am

Five companies have picked up tenders floated for the Indian cricket team’s sponsorship rights and these include Sony,Star India,UB Group,Games Unlimited and the World Sports Group (WSG).

While WSG is the sports marketing company that manages Sachin Tendulkar,the lesser known entity is Games Unlimited,which manages R Ashwin,Umesh Yadav and Ajinkya Rahane.

The current Indian team sponsor,Sahara has stated that it is not keen to continue after December 31,2013. The new sponsorship deal is for four years. The Board of Control for Cricket in India (BCCI) had also terminated the Sahara-owned Pune Warriors IPL team in October. The BCCI has fixed the base price for India’s international matches at Rs 1.5 crore per game,while Sahara was paying the BCCI Rs 3.34 crore per game. The new sponsors will also cover the Under-19,Women and the ‘A’ teams.

Earlier,BCCI used to invite only those bidders whose net worth was Rs 1,000 crore. But now even a company with a net worth of Rs 100 crore can bid. The BCCI will be open the tenders on December 8.

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