Brits spend more than £ 15k on coffee over lifetime

A free iPhone app is created so that Brits can prepare coffee of their taste at home.

Written by Agencies | London | Published: March 30, 2012 10:08 am

Britons spend at least £ 15,600 in coffee shops over a lifetime as they don’t know how to make lattes and cappuccinos at home,a new study has revealed.

The researchers found that 69 per cent of 2,000 people surveyed spent between £ 1 and £ 5 in coffee shops five days a week.

A total of 68 per cent would love to recreate a shop-bought caffeine fix,but 42 per cent avoided buying ground coffee as they were not confident enough to prepare it at home.

The study found that though 38 per cent owned cafetieres but they avoided using them as they felt they were too complicated,and another 37 per cent did not even know how to use the devices.

Of those polled by the firm Douwe Egberts,45 per cent didn’t know how much coffee to use,while 41 per cent were unsure of brewing times.

Now Douwe Egberts has created a free iPhone app,offering users tailored brewing directions to meet multiple taste,strength and cafetihre size preferences to suit their coffee needs.

The Perfect Cafetihre Coffee app,available to download from iTunes,also includes an integrated timer that alerts the user when the coffee has reached the ideal brewing time and is ready to be plunged

“With one in three Brits not knowing how to make a cup of cafetihre coffee,we’ve poured our knowledge into the Perfect Cafetihre Coffee app – the first of its kind in the UK,it aims to share our 250 years of coffee grinding and blending expertise,” Corrine Hopwood,UK marketing director of Douwe Egberts,said.

“We want to put a stop to redundant cafetihres being left in the back of the cupboard collecting dust and educate people on how to get the best from them and save them some money at the same time!

“Our app will provide all coffee lovers – from coffee novices to connoisseurs – with an accessible and easy to use step by step guide,that allows users to create the perfect cup of coffee every time,” Hopwood added.

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