To Pakistan, With Love

Bridging borders via fashion is Indian designer Mini Bindra, who recently opened her flagship store in Lahore. The designer, who runs her store Rubaaiyat in Delhi, is no stranger to Pakistani fashion. She is the franchise owner of The Boulevard, the official store of the Pakistan Fashion Design Council (PFDC) in Delhi and has been […]

Written by Anjali Jhangiani | Published: May 5, 2014 12:30:41 am

Bridging borders via fashion is Indian designer Mini Bindra, who recently opened her flagship store in Lahore. The designer, who runs her store Rubaaiyat in Delhi, is no stranger to Pakistani fashion. She is the franchise owner of The Boulevard, the official store of the Pakistan Fashion Design Council (PFDC) in Delhi and has been a frequent visitor to fashion weeks across the border. “My husband and I have always championed for cross-border business via fashion.

Taking Rubaaiyat to Pakistan is an extension of this commitment,” says Bindra. The store is housed in Lahore’s popular Gulberg Galleria and is currently showcasing the designer’s latest collection titled “L’amore D’oro” or “love for gold”.

“The collection brings together traditional Indian needlework such as the Lucknowi chikankari, aari and zari embroideries with brocade and block prints. I have used delicate screen prints as well. The colour palette includes shades such as white, nude, beige, ochre, tan and fawn,” describes Bindra, whose collections in India offer everything from Indo-western ensembles to heavily-embroidered ethnic wear.

The collection for her Lahore store includes her signature collection as well as bright hued tunics, brocade gararas paired with net dupattas, sequined cholis and crop tops. “Though designed in India, the clothing is manufactured locally in Pakistan. The material is mostly imported but fabric produced in Pakistan is also used in the collection,” says Bindra, who has also incorporated fabrics such as raw silk and chiffon in the collection.

– Anjali Jhangiani KP

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