DLF Mall of India — the country’s first ‘destination mall’ — officially opened its doors for customers on April 27, 2016. The essence of the mall is that of a destination, which caters to not just shopping, but also a holistic food and entertainment experience. Approximately 40 per cent of space is dedicated to food and beverage brands, casual dining and indoor entertainment experiences. The food court has a seating capacity of over 1,000 people.
Spread over 2 million sq ft. DLF Mall of India is strategically located in Sector 18, Noida. “At Noida what we’re looking to do is create a destination of City 18. Sector 18 is where the food revolution began. We are talking to the authorities to create City 18 — the best hub in Delhi NCR for entertainment, shopping and food,” said Pushpa Bector, Executive Vice-President and Head of DLF Mall of India, adding that they’re expecting monthly footfalls of around 3 million.
With 250 operational brands at present, the mall aims to up the number to around 300 by June 2016. Where the MoI differs from the neighbouring Centrestage Mall, The Great India Place and Hypercity across the road is the choice of brands available. What was thus far a stronghold of the southern part of Delhi — where malls would boast of expensive international brands — MoI has now brought those to eastern-NCR. This includes H&M, M&S, Forever 21, Zara, Guess, Aldo, and the likes.
Introducing the unique concept of ‘zoning’ in India, the mall is split into five different impeccably crafted zones, making the shopping experience of visitors all the more seamless and convenient:
* Market Place located on the Lower Ground level, will house a hypermarket and a home furnishing zone that will cater to the household requirements of the family.
* International Boulevard located on the Ground and First levels of Mall of India, will focus on many top international brands — like Forever 21, Zara, GAP, Vero Moda, Guess, Aldo, etc. — and will be home to flagship stores for some of them.
* The High Street located on the Second level, will host renowned Indian designer brands and also hand-picked brands from the high streets of India. Some prominent brands are Kalpana Sarees, Meena Bazaar, Bombay Selections, Anita Dongre and Ritu Kumar.
* Family World located on the Third level would have two sections – one for the kids with toy, book and apparel stores and another dedicated section with a select bunch of casual dining options.
* Leisure Land located on the Fourth and the Fifth level would have over seven DT star screens, an ice-skating zone and a food court that will offer 20 local and global cuisines. This level would also host India’s first kids-only movie theatre.
“We are trying to appeal to a very wide audience here because there are multiple malls under one mall,” said Bector.
DLF Mall of India has especially focused on becoming a kid-friendly destination. Bector said, “We created the first kids’ zone in the country, with H&M being the anchor with H&M kids. We believe that kids have not got their due in terms of brands and shopping. Kids have also become very fashion conscious. We have a plethora of options — we have a kids auditorium, we plan to do collaborative efforts between Hamleys and the kids’ auditorium. We want to do a kids’ club in the near future.”
The mall is also digitally smart, flaunting Digital Video Walls for New Age advertising. It also boasts of digital directories, apart from an interactive smart mobile app for an integrated navigation system.