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There is no better time to give back to the community than now. With more and more companies taking their corporate social responsibility programmes seriously, such initiatives provide employees with a sense of satisfaction for having done something good, while interacting with people and kids who end up inspiring them more than anything.
With this ideology in mind, Disney – already known for spinning magic into the lives of kids and adults alike – has been conducting an interesting CSR actvity week annually. Here, called the India VoluntEARS Week Disney India’s Citizenship takes up social causes to spread cheer and joy in the surroundings and society. The initiative invites employees to come forward and VoluntEAR for the selected cause.
This year, the team tied up with the India branch of the NGO Stop Hunger Now, which is an international relief organisation that co-ordinates distribution of food and other life-saving aid around the world, to feed hungry people.
“At Disney, we strive to make a positive impact on the environment, our workplaces and the community we serve. Throughout the year, Disney VoluntEARS come together to inspire kids and families in neighborhoods where we live, work and play. Together with Stop Hunger Now, we hope to create a brighter tomorrow,” said Jyotika Ahuja, Director, Corporate Communications and Citizenship, Disney India, in a statement.
Between September 26 and 30, around 400-odd employees of the company from offices across Mumbai, Delhi and Bengaluru have been volunteering their time to pack meals for kids and families from under-privileged backgrounds. Each meal comprises of dry uncooked rice, dal, dehydrated vegetables and a micronutrient blend of 23 essential vitamins and minerals. The team has pledged to pack 1.45 lakh meals by September 30, and everything seems to be on track to see that goal fulfilled.
“It’s really encouraging and satisfying to witness the employees step up to the cause and we are glad through the event we are making a difference to the lives of a significant number of individuals” said Dola Mohapatra, Executive Director, Stop Hunger Now, in a statement.