Cafe Coffee Day (CCD),a part of Amalgamated Bean Coffee Trading Company,introduced a new beverage to its menu ‘Crunchy Frappe’.
The beverage was launched in the presence of the newest addition to Bollywood,Shraddha Kapoor,who starred in the recently released film Aashiqui 2.
Crunchy Frappe is a new addition to the CCD’s ‘frappe’ line of beverages and is aimed at satiating the thirst of consumers this summer.
It has also been observed that there is a rising trend towards liquid snacks and this beverage fills that need gap. It consists of a mixture of crunchy oreos dunked in a creamy chocolaty meltdown.
Speaking on the occasion,K Ramakrishnan,President Marketing,CCD said,”The CCD has been a pioneer in the coffee and cafe business. We can proudly say that we have mastered the art of keeping our customers engaged through various offerings. In order to achieve this,we have constantly time and again added new F&B to our menu.”
“The ‘Crunchy Frappe’ is the first in many new variants to be introduced,” Ramakrishnan added.
Speaking on the occasion,Shraddha Kapoor said,I have been a big fan of CCD as long as I can remember… ‘Crunchy Frappe’ defines the perfect beverage for me.”
The beverage is available at all CCD outlets across India.