From Barramundi to Meat pies, Australia is a haven for food lovers. This island continent has gained the attention of food connoisseurs over the years and why not, it’s one of the world’s best destinations for food and wine experiences. Celebrity chef Ranveer Brar is no exception and instead of keeping his experience to himself he decided to share it with his Twitter followers. Brar is now ready to take us on a culinary journey through Australia with the first of its kind food and travel Twitter Video Show, #RanveerOnTheRoad in collaboration with Twitter India and Tourism Australia.
We bet the food conversation is going to get much more interesting with Brar travelling through various parts of Australia, enjoying a host of culinary experiences on the way; from visiting the bustling markets in Adelaide and Sydney to picking strawberries at Beerenberg, sipping wines at the vineyards of Barossa Valley, dining at the Hill of Grace restaurant at the iconic Adelaide Oval, cooking up a storm with some of the MasterChef Australia contestants, and wandering Melbourne’s lanes and arcade. In each episode, Chef Ranveer will unearth a hidden food story that’s as much about gastronomy, flavours and history, as it is about the heart and soul of the place and the people behind them.
“Each episode in this food and travel Twitter Video Show will offer a curated, handpicked experience of the best local flavours, culture and traditions of Australia. I enjoy the conversation on innovative recipe ideas and new ingredients with my followers on Twitter, and now it’s time to take them along on my gastronomical adventures,” says Chef Ranveer Brar.
Brar will Tweet a new 3-minute episode every Tuesday and Thursday at 11 am IST. The first episode of this Twitter video series will be tweeted on July 21 at 11 am. We think its definitely a good idea as food conversations on Twitter in India have increased by 133% year on year, and video consumption has increased by 400% on Twitter, Periscope, and Vine in India.
“A food and travel video series is the perfect way to extend the food conversation and to offer an inclusive experience to the foodie on Twitter. While watching these videos, users can Tweet and join the conversation to keep a pulse on the food world on Twitter,” says Keya Madhvani, Head of Lifestyle and Culture Partnerships, Twitter India.