Food inventions are results of extreme hard work and dedication. Harnessing popular tastes or quirky ideas, creators often try to distinguish their product from the rest but it should never leave a bad taste – be it in mouth or in our hearts and minds.
In order to make something new and ‘cool’, a London café too what has subsequently been termed as a msstep. The Nin Com Soup, in east London launched a special drink name ‘Nutzy’ and to make things worse also used the haunting Nazi symbol, swastika. The vegan protein drink of almond and peanut butter was named ‘nutzy’ to suggest the abundance of nuts but it did certainly reek fascists tastes.
The incident was brought to notice when a woman entered the famous to get a drink and noticed the alarming bottles in the store’s fridge. Shocking and applauded when she reached out to the store management for an explanation, he allegedly said, “It was an inverted swastika which was a Hindu symbol of health and prosperity.” The woman who lost her family to Nazi oppression was in shock and reported the entire episode to Campaign Against Antisemitism (CAA). According to CAA website, the manager also said, “It was a play on ‘having the nuts’, meaning ‘having the courage’ and was a pun as the drink contains nuts.” The store attendant also said that London is a free city!
The café received flak online when the pictures of the smoothie bottles were widely shared, and later apologised. The company also said that it has fired the cornered person for the labels. “Sadly, an employee deemed it appropriate to put a Swastika on a smoothie named The Nutzy. This was unsanctioned and the bottles were removed immediately upon being alerted by our shop manager. Needless to say the rogue employee has been dismissed. This was incomprehensible, extremely insensitive, and upsetting to all of us. We unreservedly apologise,” the company founder said in a statement.
— CAA #Antisemitism (@antisemitism) November 27, 2016
Nincomsoup rogue employee dismissed full apology and statement: http://t.co/7JiByaUMLE
— Nincomsoup LDN (@nincomsoupLDN) November 27, 2016
Intentional or not, the obnoxious name and symbol ripped open wounds for many people who have lived through the Holocaust and lost their love ones.