Men prefer kindness over attractiveness in women

This study aims to show the changing mindset and preferences among modern Indians and how they are approaching matchmaking and matrimony with much more clarity of their preferences. According to the findings of a survey, men believe kindness is the most desirable trait in a woman.

By: IANS | New Delhi | Published: August 30, 2017 11:12 am
traits men like in women, matchmaking, matrimony, men, women, desirable trait in a woman, modern Indians, Indian express, Indian express news When it comes to role models, fathers are the most admired for women in all three cities. (Source: Thinkstock Images)

In the metro cities of India, men prefer women for their kindness factor rather than their attractive looks quotient, according to a survey. Banihal, a neuroscience-based recommendation engine for finding life partners, conducted a survey involving 10,000 users of the matchmaking site through Delhi, Mumbai and Bengaluru.

According to the findings, 27 per cent men believe kindness is the most desirable trait in a woman, while education is ranked as the most significant attribute by only 6 per cent of women. Only 8 percent of men go for beauty. The study conducted by Banihal comprised of 60 per cent men and 40 per cent women.

Men from Bengaluru prefer more independent girls as compared to those in Mumbai and Delhi with the ratio being 17:14:8 per cent respectively. When it comes to role models, fathers are the most admired for women in all three cities, while 12 per cent men in Bengaluru consider their sisters as their role models as compared to only 7 per cent in Delhi and Mumbai.

The study also throws light on the fact that 41 per cent women in Bengaluru consider a friend as their role model as opposed to 34 per cent women in Mumbai and Delhi.

Ishdeep Sawhney, Co-founder and CEO at Banihal said, “This study clearly shows the changing mindset and preferences among modern Indians and how they are approaching matchmaking and matrimony with much more clarity of their preferences. At Banihal, we pride ourselves on being able to use such data and insights to simplify the matchmaking process and find the perfect match for a person.”

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  1. A
    Asif Dange
    Sep 23, 2017 at 1:44 pm
    EasyNikah - A free Muslim Matrimony site for Indian Muslims across the world. Click on Login to check your profile Click on Proposals to see new proposals you have received and also status of proposals you have sent Click on Search to search for new registered profiles and existing profiles Alhamdulilah in all we have 2786 profiles active with us 1070 males and 1716 females including unmarried, divorcee, widowed and married across India. Unmarried males 801 Divorcee males 145 Widow males 19 Married males 105 Unmarried Females 1526 Divorcee Females 177 Widow Females 13 Profiles includes business men, graduates, engineers, doctors and many others. They belong to Deobandi, Barelvi, Ahle Hadith maslaks. Please login on easynikah and Search for profiles by Selecting only Bride or Groom and send Proposals to the ones whom you find suitable.
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    1. P
      prabhakarjee
      Aug 31, 2017 at 10:36 pm
      Survey may be correct..But in reality in practice in modern times,marriages are taking place either through internet matrimonial sites/casual meetings and may lead to marriage mainly due to attraction,in other words may be external looks behavior and good job of boy.That is boy gets attracted by beauty /good looks of girl and girl looks for a boy with good job then even if he s average looking gets compromised.There is not much scope for modern youth to tame their own time to observe study the partners original col ours different from the external polished manners kindness somehow managed to exhibit to attract the other to get married.They come to know their real characters,likings,habits etc only after start living together.Many modern marriages fail in first year itself,and lead to divorce,as wife's future wld be at stake once she becomes mother and circumstances may not be conducive for divorce dian men don't prefer women with child for marriage/women divorced after 2 yrs
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