To mark the International Day of the Girl Child, which is celebrated on October 11, UNICEF India unveiled the Baap Wali Baat song in Delhi last week.
The song directly targets the mindset of fathers, presenting before them a positive scenario where girls can thrive and develop to their full potential.
“It stresses on valuing girls for whom they are, of empowering them through education, protecting them and upholding their role as a human beings and citizens of our society,” said Louis-Georges Arsenault, Director of Emergency Programmes, who oversees UNICEF-supported humanitarian programmes globally.
The initiative is part of UNICEF’s recent #ENDviolence campaign, which talks to men of different age-groups, inviting them to do ensure their daughter gets an education, is safe and dreams of a future where she can take her own decisions.
With this song, the campaign aims to raise awareness about different forms of violence, including physical, emotional, sexual and child marriage.
Incidentally, the anthem was unveiled on a day when the Nobel Peace Prize was awarded to two leading child rights activists from the Indian subcontinent – Kailash Satyarthi and Malala Yousafzay.
The song has been sung by Kabul Rishi
Watch the video here: