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Tier-II cities big markets, says jewellery designer

In Chandigarh after exhibiting her collection in Raipur, Queenie Singh said: “I exhibit all over the country and now find the tier-II towns eager to invest in luxury. Ditto goes for Chandigarh."

Written by Jagmeeta Thind Joy | Chandigarh | Published: August 30, 2016 7:40 am
queenie singh, jewelry designer, queenie singh designer, jewellery design, best jewellery designs Celebrity Jewellery designer Queenie Singh in Chandigarh on Monday, August 29 2016. Express photo by Jasbir Malhi

HER name is synonymous with style, glamour, fashion, parties and jewellery. Mumbai Page 3 diva Queenie Singh has been designing jewellery for celebrities for over a decade now.

The jewellery designer, who traces her roots to Gurdaspur, rolls out her trunk show at a city hotel on Monday. The two-day show offers a festive collection for the fashion lovers in the city.

While growing up, the designer spent many summer vacations in Chandigarh. “I love coming to Chandigarh, it has been receptive to my work. I find the style quotient here very high,” said Singh, who is showcasing her range of jewellery along with saris with zari weaves curated by former model and socialite Rhea Pillai.

In Chandigarh after exhibiting her collection in Raipur, Singh said: “I exhibit all over the country and now find the tier-II towns eager to invest in luxury. Ditto goes for Chandigarh,” she said.

“The jewellery collection I have brought here is all about glamour and making a statement,” said the designer.
Known for her statement neckpieces, Queenie said jewellery should have an heirloom factor. “This collection is something you can pass on to the next generation. At the same time, I have kept contemporary tastes in mind,” she said.

That’s where the new range of polki diamonds comes in. “Diamonds will always be a girl’s best friend. Every season, there are new trends in jewellery. However, one has to draw out elements that suit one’s style. I have paired emeralds, rubies, treated blue sapphire with diamonds in both formal and semi-formal styles,” said the designer.
She has also worked on a more fun (read pocket-friendly) range of cocktail rings and earrings. “My jewellery will appeal to women who are independent in thought and like to make a bold statement,” she said.

Also on offer is an interesting collection of cuffs in ice diamonds. “I love uncut diamonds in their natural state. Today, jewellery is not about staid designs or classic looks. It is experimental to appeal to a younger audience,” said Singh.

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