Earlier this year, in an attempt to end violence against children, men around the world were making a powerful statement. Noted celebrities like actors Chris Hemsworth and Tyler Blackburn, photographer David Higgs and Olympic gold medallist Michael Klim were seen showing off their man-icures in October. This noble initiative was a part of Australian-based non-profit organistaion YGAP, which urged men to take part in their Polished Man campaign, by painting one fingernail to raise awareness and support minors who are victims of child abuse.
The campaign made a lot of noise around the world and looks like when it comes to conveying socially conscious messages, they aren’t alone. New York-based artiste Ami Vega specialises in nail art that incorporates social activism. Vega became a nail artiste by chance. It is something she did for herself, since she was 13 years old, but is now employing her time spreading the art.
The artiste believes socially conscious nail art is important owing to the atrocities going around the world right now. “What I do is more than manicure, it’s micro-activisim. You can be cute, multi-faceted and vocal about your message,” says the artiste.
Her nail art focuses on serious issues like domestic violence against women, LGBT rights, ‘Black Lives Matter’ and women’s health.
“No matter what you have on your nails, they bring attention. It kind of brings the conversation into real life. Nowadays, we depend so much on social media, and it kind of brings that interaction of person-to-person; somebody will see your nail art, will enquire and you have the moment and opportunity to talk about it.” she says in one of the videos uploaded on Youtube by Great Big Story.
Vega further adds, “As a woman sometimes we are made to be a bit more submissive and this is a way of getting strength in our own messages and saying, ‘Hey, I am going to be cute but I also have a message and I will wear it on my fingers’.”
More power to her.