Fashion designer Masaba Gupta, known for her quirky designs, launched her debut collection for kids eCommerce marketplace Flipkart, on Tuesday.
The online portal will showcase her exclusive collection of the kidswear line on its platform for the age-group of 2 to 9 years, read a statement.
Masaba’s much-awaited kidswear line is inspired by everything that kids love and has been designed keeping in mind their comfort.
Prints on the ‘spring-summer line 2016’ represents candies, chocolates, chirping birds that sets the perfect example of joy and energy on relaxed, flowy silhouettes. She has combined pastel and bright hues on soft flowy fabrics to ensure a never-ending play time.
After launching her new line of designer bags ‘On Your Mark’ last year, Masaba focused all her attention on the kidswear line. The shoot for the campaign will be held at Adlabs Imagica in Mumbai soon.
Commenting on her new line, Masaba said, “In comparison to women’s wear or menswear prêt lines, you don’t see attention being given to kidswear. We have tied up with Magic Fairy from Kolkata for the line. The idea was to take all the signature prints from the collection and mix it up with some new stuff.”
She added, “We are also doing few accessories like hair bands. There are basic T-shirts, dresses, many skirts and tops, pant sets, shorts, and party wear. Wearing ‘Fun prints’ fused with ‘Masaba classics’, the rollicking collection is ready to hit the runway in the most spectacular fashion!”
Rishi Vasudev, vice-president, fashion, Flipkart, also shared, “We are excited to launch Masaba Gupta’s debut kidswear line on Flipkart. This association strengthens Flipkart’s constant endeavour in consolidating the kids fashion industry in India and thereby enabling Masaba to cater to its clientele in Tier II and III cities as well as those who are increasingly shopping online.”
Flipkart launched the kids category last year, to meet the increasing demand in its segment.