India’s leading fashion designers including Rohit Bal, Manish Arora and JJ Vallaya have teamed up to create a new jewellery collection. Created for Swarovski the jewelery line is titled “Confluence”. Other labels, who are part of this collaboration, are Amrapali, Eina Ahluwalia, Gaurav Gupta, Isharya, Manish Arora, Outhouse, Shivan & Narresh and Suneet Varma. The multi-designer collective is available on Amazon and is the product of a partnership between Amazon Fashion and Swarovski. “Our mission on behalf of customers is to make Amazon Fashion a destination for brands to bring their latest collections to our platform.
Watch what else is making news
“We are pleased that brands today look at Amazon Fashion as the most preferred destination for customers across the country and leverage the platform to get the widest possible reach in India,” Arun Sirdeshmukh, Head, Amazon Fashion, India said in a statement.
The Confluence jewelry collection will divided in three categories- weddings and special occasions, everyday modern classics and men’s accessories. “The vision of Confluence is an attempt to bring some of the best creative minds of India together and deliver an offering with ‘beauty that sparkles’ to people who have a discerning taste and eye for design.
“In our first effort, we have developed a wonderfully eclectic jewelry collective with each piece carefully crafted, with a story behind, bringing the heritage of Swarovski and the vision of each designer blended together,” said Vivek Ramabhadran, Managing Director, Swarovski Professional India.