I am optimistic about showcasing at Amazon India Fashion Week: Designer Felix Bendish

Quirky, intelligent and organic - designer Felix Bendish's latest accessory collection at London Fashion Week was deeply soaked in flavour of nature and was high on animal motifs.

Written by Rishabh Raj | New Delhi | Published: September 21, 2015 4:49:19 pm
fashion Quirky, intelligent and organic – designer Felix Bendish’s latest accessory collection at London Fashion Week was deeply soaked in flavour of nature and was high on animal motifs

Quirky, intelligent and organic – designer Felix Bendish’s latest accessory collection at London Fashion Week was deeply soaked in flavour of nature and was high on animal motifs. In conversation with Indianexpress.com, the designer talked about the vibrant collection and what keeps him away from fashion weeks in India.

Tell us about the latest collection that you showcased at London Fashion Week.
My collection was inspired by nature and rainforest. It comprised of accessories including neckpieces, belts, bags, digitally printed scarves crafted in hand embroideries and hand made metal. Showcasing a quirky collection in London is always great, as the city is known for its high street fashion.

What was the inspiration behind your collection?
Keeping nature in mind I have experimented my ideas by getting inspired from the rainforest. Had a great time creating quirky products, like iguana brooches, crab neckpieces, flamingo bags and belts, floral printed scarves, frog suspenders and more.

What is so unique about the collection in terms of metals and other elements?
With 35 odd pieces, which are highly innovative yet easy to wear for all age groups, I have used hand crafted nickel free metal, which was quite challenging, as it involved a great level of quality and finishing. This season I have also added a value addition of creating first of its kind – lenticular sheet or 3d printing technology, mainly used in bags.

You have always been breaking the walls of conventional jewelleries with something out of the box. How do you look at Indian market for such contemporary art aesthetics?
India is a growing market. I believe the world is getting smaller and India is a big player in terms of money spending and fashion. People want new ideas and innovative products. What I have created is on the lines of quality finishing, like chopard and Tiffany jewellery. The only difference is that it’s made in pure brass.

Creating a line with animal motifs and animal kingdom gave a high to the entire collection.

This collection is organic in nature. Throw some light on the organic aspect of the creation.
Anything handmade is always appreciated. We have strictly used hand embroidery and hand making jewellery techniques, all in its purest art form. Nickel free or lead free metal making is quite difficult, but easy on skin. We have used ‘Eco Coating’ treatment on metals to avoid tarnishing.

How do you bring unconventional aesthetics and fashion together in your work to make it a wearable art?
Design and innovation have always been of prominence in my products. For me, creating ideas and then bringing them down to commercial value and pricing it well for its value for money goes parallel.

You have been showcasing your work at prestigious India Fashion Week through stalls, but still things haven’t turned to ramp due to their policy. How do you look at the designer jewellery and accessory market condition in India?
It’s sad that we haven’t got the recognition because of the policies. But I am optimistic, some day we too will get a runway to express our dramatic ideas on the ramp. For the moment, I am lucky to showcase at international platforms like London Fashion Week.

After surviving for years and showcasing at international fashion weeks, where do you see the Indian fashion industry in the race?
Indian art and craftsmanship has always been acknowledged by the world. Indian fashion designers are creative and today they are visible at all international platforms including Paris, New York, London and Milan fashion week. The reason behind it is their better understanding about the clothes and the emotional connection they share with it.

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