How fashion designer Paromita Banerjee balances work and life

The selfie project: A feature on the spaces and objects that define our work and home life through the selfie

By: Express News Service | New Delhi | Published: July 19, 2015 1:00 am
Paromita Banerjee Paromita Banerjee

At home
Since weekdays are crazy days at the studio, early mornings at home are me-times. I kickstart the day with my morning cup of tea and the daily newspaper. I feel my day is incomplete if I don’t catch up on news! This is also the time I make notes on things to do for the day ahead. I am a voracious reader, I enjoy browsing through my ever-expanding bookshelves, which are not arranged in any particular sequence. This is my favourite corner of the home and you will find Jeffrey Archer mixing with Richard Branson and Michael Palin bonding with Fiona Caulfield or Rohinton Mistry! I especially love arranging and rearranging the shelves in my free time. Being in a fast-paced industry and being one’s own boss has its own challenges. I usually carry work back home, but my cosy home gives me ample space to relax and just be.

At work
A typical work day starts with attending or making phone calls in the car on my way to the studio. The 40-minute drive gives me time to make work calls or fix meetings for the day. Besides retailing, we also do bespoke tailoring, so my client appointments keep me busy throughout the week. On reaching office, I usually run through the production schedule with my assistant and fix delivery timelines for the upcoming week. Since we work on handwoven fabrics, I need to place orders with our weavers across India, at least six-eight months in advance, so a very productive day for me would be to be able to sit in peace and sketch out the fabric samples on grid sheets for our weavers to replicate them on fabric. Checking dummy fits for new samples are a regular affair when new collections are underway. We have started our autumn-winter 2015 production from our Boro Part II ramp collection that we showcased at Amazon India Fashion Week in March. Each day is a new challenge since we are a very hands-on brand, rooted and dynamic.

The selfie project: A feature on the spaces and objects that define our work and home life through the selfie

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