Fashion brand Vismaya to soon open its collections for Indian customers

Vismaya, a popular fashion brand, is bringing its collection of shawls, stoles and scarves for Indian customers this October, just ahead of the festive and wedding season.

By: ANI | New Delhi | Published:September 29, 2016 7:22 pm
vismaya, vismaya in india, vismaya shawls, vismaya stoles, vismaya pashmina, foreign brands in india, global fashion, fashion in India, indian express, indian express news Vismaya will offer genuine cashmere, pashmina-embroidered stoles as well as heirloom shawls in India. (Source: Wikimedia Commons)

In today’s fashion-savvy world, people are in a constant lookout for creativity and something alluring to go hand-in-hand with their fashion sense. This need is perfectly fulfilled by the fashion brand Vismaya, which reflects originality and commitment.

Vismaya is widely popular in parts of Europe, Japan and North America, with associations with some of the biggest names in the fashion industry, including Neiman Marcus, Gap, Lucky brand, BCBG, Calypso St.Barth, Museum of art and design, etc.

Vismaya is now bringing its collection of shawls, stoles and scarves for Indian customers this October, which is right at the onset of winter as well as the festive and wedding season.

“We are extremely excited about launching Vismaya in India. After the success of Vismaya as a brand in the US and Europe it was only natural for us to explore the Indian market. India is not only a country which is culturally extremely rich but also has a luxury sector growing at a CAGR of almost 25 per cent YoY,” said Director of Vismaya, Shikul Narula.

With a decade-long experience, Vismaya has carved a niche for itself in the global market, offering a variety of shawls, scarves and wraps. Their collections are made using the finest fabrics and silkiest of threads with detailed craftsmanship. The products are styled in Los Angeles and handcrafted in India, keeping in mind the latest world trends. “The ever-changing and evolving trends of fashion as well as India’s deep rooted cultural heritage are key inspirations for Vismaya. Our designs not only reflect the poise and elegance of our ideas, but also keep up to date with the changing fashion environment,” added Narula.

Vismaya also customises products to meet customers’ needs, and, in India, will offer genuine cashmere, pashmina-embroidered stoles as well as heirloom shawls, including antique Jamevars, Kalamkaari, Kaanis, Soznis, Papier-mâché, etc..

Furthermore, Vismaya designers focus on reviving ancient weaves and traditional Indian embroideries and simultaneously focus on creating unique designs.

Shivani Mehrotra, Director Vismaya USA, says, “We deeply value the craftsmanship and effort behind making handcrafted shawls and stoles. It is our endeavour to prevent some of the weaving techniques and embroideries to become a dying form of art. At Vismaya, we wish to preserve the heritage and age-old skill of making shawls and are working towards minimizing counterfeit products being sold in the market which discredits the hard work of artisans.”

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