The third edition of the Chandigarh Style Week, which will roll out on August 19 with actor-model Meera Chopra as the showstopper and brand ambassador, promises to be a melting pot of fashion, ideas, music and style.
“I love Chandigarh. I think fashion and Chandigarh go hand in hand,” said Chopra, who has acted in Tamil and Telugu movies. She was last seen in the Bollywood film, 1920 London.
“I have been deliberately shying away from signing on new films in the south, as I am keen on exploring Punjabi films since I am a true Punjabi. You will see me next in Ram Gopal Varma’s Secret that will release next month,” said the actor at the formal announcement of Chandigarh Style Week on Wednesday.
Organised by Storm Fashion Company, the three-day event will be held at Welcome Hotel Bellavista in Panchkula. Gaurav Sharma of Storm Fashion Company said: “The style week offers a platform for designers to tap into a new market. We have invited designers like Manoviraj Khosla from Bangalore, Hari Anand from Cochin, Sanjana Jon from Delhi, Nazia Syed from Chennai, Sonu Gandhi from Ludhiana to list a few.”
City girl Priyanka Khosla will be the opening designer for the event apart from eight others from across India who will showcase their collections. The theme for the style week is festive and to match to the mood, Priyanka will present her first Indianwear line with a collection called Mul Mul Tadka.
“So far, I have specialised in western wear, especially gowns. But this season I am venturing into Indian wear as well. But my interpretation of Indian silhouettes is more contemporary,” she said.
This edition will also have a new segment, Live & Loud, that will integrate live music with a fashion showcase. To add an element of luxury, the label Curations, known for high-end luxury products, will also showcase their latest collections.
Deepak Sharma of Curations said: “We will be launching international label Jessica Simpson’s new line along with True Religion jeans.”
One day of the event will be dedicated to the young talents and and for the same, the organisers have collaborated with Inter-National Institute of Fashion Design.
Ritu Kochhar, corporate director, INIFD, said: “The last day of Chandigarh Style Week will be dedicated to the young designers at the INIFD GenNext shows. More than 100 student designers from INIFD Chandigarh will display their passing out collections spread over three shows.”
Well-known models, including Miss India finalist Aparajita Sharma, is expected to walk the ramp.