NOTHING draws more applause from the ladies than a pair of high heels. So as soon as the doors to the Italian pavilion formally opened on Day One at the Amazon India Fashion Week (AIFW) Spring-Summer 2017, the city’s fashionistas were quick with their phone cameras preening over stilettos and peep-toes. Last night, #shoelove and #ItalyinIndia was trending on social media for good reason. The Fashion Design Council of India (FDCI) has partnered with the Italian Trade Commission in India to promote the best of “Made in Italy” in India.
“Love for luxury and fashion runs in our veins,” said Francesco Pensabene, Italian Trade Commissioner of Embassy of Italy, at NSIC grounds on Wednesday.
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The Italian pavilion, by ASSOCALZATURIFICI (Italian Footwear Manufacturers’ Association) and AIMPES (Italian Leather goods Manufacturers’ Association), has been styled as an art exhibit with shoes and bags housed in glass enclosures. Below each product is the name of the designer; there are 41 designers in all. But it’s the “Twelve Shoes – A pair for each hour of the day” collection that every shoe aficionado will relate to. Curated by Italian fashion experts Daniela Fedi and Lucia Serlenga, the exhibit features 12 styles of shoes for 12 hours of the day, starting from golden sneakers at 7am to moccasins for lunch. We loved the sky-high, all-black ankle straps with a lacy upper option for 6.30 pm.
Step in Style
Made in Italy shoes and bags walked in line with the current trends in fashion. Be it designer Walter Pignataro’s sequinned stilettos, the snakeskin gladiator-style heels by Rangoni Firenze, or Lella Baldi’s printed platforms or aubergine hued brogues by Fratelli Borgioli. The shoes weren’t the only showstoppers. Showcasing fine craftsmanship in bags were designers like Anna Cecere, Bags’ Hunter by Marco Giorgetti, Angivenezia, to list a few. We loved Corsoundici’s multi-coloured, furry bags, Castamusa’s play with hexagon shapes and Benedetta and Bruzziches all-metal clutches in golden with interesting three-dimensional designs. The collection of accessories was complemented with outfits by young designers Alberto Zambelli, Bav Tailor, Davide Grillo and Leitmotiv, selected by Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion). The names may sound unfamiliar but not for long. Pensabene did announce a two-year campaign in India.
Think umbrella and you imagine puddles, soggy shoes and boring black brollies. But giving the umbrella a luxe makeover was Italian label Pasotti that showcased umbrellas with prints on the underside, and the fine workmanship reflected in the gem encrusted handles. The peacock umbrella was the perfect nod to the new Indian connection. The Italian brand was launched in 1956 by Ernesta Pasotti. Apart from being known for handmade luxury umbrellas, the artisanal label also makes canes and shoehorns.