AIFW SS’16: Nida Mahmood’s ‘Junglee Billee’ celebrates Mumbai and its women

‘Junglee Billee’ is a dedication and celebration of the extraordinary city and its rare women and their untameable free spirit, says the designer.

Written by Rishabh Raj | New Delhi | Published:October 9, 2015 12:01 pm
Nida_759 Designer Nida Mahmood will showcase her ‘Junglee Billee’ collection on Day 3 of the Amazon India Fashion Week Spring Summer’16

It’s all about the free-flowing spirit of the ‘maximum city’ and its free-spirited women for designer Nida Mahmood’s collection on Day 3 of the Amazon India Fashion Week Spring-Summer’16.

With 25 vibrant garments, Mahmood will showcase her ‘Junglee Billee’ collection that brings together the spirit of Mumbai and its women in the fluid Art Nouveau style. “Junglee Billee is a dedication and celebration of the extraordinary city and its rare women and their untameable free spirit,” explains the designer.

The fashion week, which is being held in Delhi, is currently on Day 3, and will be on till 11 October.

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Poetically translated onto art, architecture and apparel ‘with a purr and a meow’, the collection is expected to be vibrant in its reflection of Bombay (now Mumbai) of the 1960s, representing the delicate Art Nouveau, where industrial revolution meets Bollywood bloom.

Silhouettes and prints have been inspired by the boxy fluid characteristics of the Art Nouveau style. Mahmood adds, “prints create the most important aspect of this collection not just owing to the value of visual impact but from the core of the concept” — the prints will have gentleness of the essence of being a woman but at the same time the strong-mindedness of a strong willed individual.

Also watch: Day 1 of the AIFW SS’16

Mahmood’s colour palette ranges from pale blues, lemons and oranges, green and soft pinks on summer fabrics like georgettes, crêpes, satin, twill, heavy gauge four-way stretch net and neoprene. The main techniques used in the ‘Junglee Billee’ collection include printing and patchwork, through which Mahmood has tried to play with the concept of transparency and opacity as a strong design language.

For the designer, this is a venture into hues she has never used before. Sharing her journey and memories of crafting the collection, the versatile Mahmood says, “I was attempting an artform that is exceptionally difficult to create. The fine nuances of Art Nouveau are very difficult to achieve. The core of the artform lies in the way its lines are drawn. The feel of fluidity, along with the strength of linear equality is what forms the core of the design and I think I have been be truthful and genuine in achieving it all through the 25 garments.”
Mahmood will be showcasing ‘Junglee Billee’ along with designers such as Ashish, Viral and Vikrant, and Anupama Dayal.

rishabh.raj@expressindia.com

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